As most of you know one of Bob Iger's major focusses has been on building franchises which he defines as properties that bring value to multiple parts of the company over a long period of time. As we have seen, these can come from creative sources throughout the company. Anyway, do any of you know what concepts that originated in the parks are officially considered franchises and what concepts are not yet considered franchises but Disney is looking at expanding to make them so?
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