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Did anyone else know that Coca Cola gives Disneyland its products for free?

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  • [Chat] Did anyone else know that Coca Cola gives Disneyland its products for free?

    I guess coke gives there products for free to make sure no other products are sold in the park. That means Disneyland makes pure profit off of all coke sales. How do you feel about paying $5 per coke now?

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  • #2
    Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

    yes, i did know.

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    • #3
      Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

      Large coke at most counter service places is $3.49. I don't know how much it is at the restaurants... but at those I get free refills. It's a business.

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      • #4
        Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

        This pisses me off! Not because the product is free but because it's Coke. I hate Coke. I'm a Pepsi guy.

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        • #5
          Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

          That's an interesting bit of information. So is there no Pepsi at all anywhere at DLR? I find that at many malls I have to hunt far and wide to find a Pepsi. Coke seems to dominate everywhere.

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          • #6
            Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

            I had thought this was pretty well known...
            "I do not like to repeat successes. I like to go on to other things." - Walt Disney

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            • #7
              Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

              Its simply not true. Coke syrup is extremely cheap. On average a 21oz Coke costs around 5-8 cents to produce (most of that cost being the cup) but there is no way that all of the Coke at the resort is given to them for free.

              There is also no such thing as pure profit. Disney has to at least pay for the cups, the wages of the Cast Members who sell the items, the maintenance and operation of the dispensing machines (surprisingly costly), ice production, etc... Sure, each of these costs will dilute fairly quickly over the number of drinks sold but it does all factor into the cost.

              Very cheap? Absolutely... But there is no reason to believe that it is free.

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              • #8
                Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                Does anyone have more information on this? This site explains it this way, but I can't find a more reputable source (even with Bing!):

                Behind the Legend: This is true, but highly misleading. For years, Coke has had an advantage over rival Pepsi because it provides its products free of charge to all of its customers. The company makes up the loss by requiring that beverages only be sold in official cups or containers -- and charging an enormous amount for those containers. The container charge is based on a sliding scale depending on the customer. Individual consumers, purchasing beverages at a grocery or convenience store, pay only a few cents for the can or bottle in which their beverage comes. At the other end of the scale, movie theaters and theme parks like Disneyland pay as much as $2.00 for a single drink cup, making the exorbitant prices charged for drinks at those locations completely understandable.
                Disneyland uses its own cups these days, so that part of the explanation doesn't fit. I guess the product is just a marketing expense for Coca-Cola.

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                • #9
                  Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                  Ice, I believe, is the most expensive element in a typical soda.

                  I do not begrudge Disney a few "extra" pennies of profit on my soda.
                  "She's taking everything. She's taking the house, she's taking the kid, she's taking the dog. IT'S NOT EVEN HER DOG. IT'S MY DOG! SHE'S TAKING . . . MY DOG!"
                  - Ron Livingston, "Band of Brothers"

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                  • #10
                    Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                    For a small business with a fountain I once calculated our total cost for a 20 oz soda to be around 35 cents after syrup, cup and water. The huge margin between cost and sale price are often used to subsidize the costs of food which are sold at a much smaller margin. This money then contributes to staff, maintenance, etc. and then profit.

                    The Coca-Cola Company never gave away syrup. That is just an urban legend. The whole reason Coca-Cola uses corn syrup instead of cane sugar in the United States and Canada is directly related to the deal made with the original bottlers in regards to syrup and sugar over 100 years ago.

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                    • #11
                      Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                      When a reputable source comes along that proves otherwise, I may believe this, but the site linked to in the original post is only serving to perpetuate an urban legend.
                      Last edited by calsig31; 10-14-2012, 05:58 PM.
                      "Greetings, Starfighter! You have been recruited by the Star League to defend the Frontier against Xur and the Ko-Dan Armada."

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                      • #12
                        Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                        Coke is kind of famous for giving away their product at or below cost in order to increase product familiarity and increase market share.

                        A couple years ago Pepsi's contract with Subway ran out, and they opened it up to bids, which Coke won. Subway's comment on the change was that they "were given an offer that they couldn't refuse". Pepsi's only comment on losing the contract was that they always had to price their product in a way that they would make at least some profit on them.
                        "Disneyland is a work of love. We didn't go into Disneyland just with the idea of making money." - ​Walt Disney

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                        • #13
                          Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                          Someone is a Redditor.

                          I'd heard this a long, long time ago and I'd assumed it to be true. I'm very skeptical of this, but I wouldn't doubt that Coke provides an extremely subsidized price to the Disney Parks just to have exclusive rights to selling beverages there. It's great advertising and it is a great selling point for Coke if they ever had to pitch their drink.

                          Besides, Coke is better. ;D

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                          • #14
                            Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                            Originally posted by calsig31 View Post
                            When a reputable source comes along that proves otherwise, I may believe this, but the sight linked to in the original post is only serving to perpetuate an urban legend.
                            I could tear a bunch of holes in what that site has to say.


                            If you believe it, then send me a PM because I have some ocean front property to sell in Arizona.
                            Be Cool Stay in School!
                            Next year I'm trying for a summer internship at Stark Industries.

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                            • #15
                              Re: Did anyone else know that Coca Cola gives Disneyland its products for free?

                              Disney doubtlessly gets a substantial discount on the Coke products sold in the park, and in return only Coke products are sold, and there are usually negotiations regarding how the Coke imagery is used in the parks, and on the cups and such. A lot of the Coke sold is in those hideous plastic bottles . . . which don't have a Disney logo on them.

                              Interestingly, Doritos were invented at Disneyland, and this snack food is now owned by Pepsi.

                              ---------- Post added 10-15-2012 at 02:21 AM ----------

                              Originally posted by Trevor View Post
                              Very cheap? Absolutely... But there is no reason to believe that it is free.
                              Whether it is through free syrup, or a yearly check, you don't get a special place in Disneyland with your name on it for free (unless you're a Disney legend), i.e. Coke Corner.

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