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In One Word, What Does the Name "Disney" Mean?

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  • In One Word, What Does the Name "Disney" Mean?

    In a business-school class of mine, I once gave a presentation about The Walt Disney Company during which I specifically criticized the schizophrenia of the Disney trademark, and its image.

    Being the iconoclast that I am, I conducted an informal experiment in which I asked my fellow students to write in one word what the Disney name means. And, just as I expected, a wide variety of responses was given, even though, as a trademark, the Disney name really needs to "own" something in particular. And, most importantly, the ideas associated with the trademark should not conflict with each other. So, in just one word, with what is Disney synonymous?

  • #2
    Re: In One Word, What Does the Name "Disney" Mean?

    Walt Disney?

    or

    Disney?

    They don't mean the same thing anymore. In the case of the latter, are you asking what SHOULD it mean - or what DID it once mean - - or what does it actually mean today?

    Comment


    • #3
      Re: In One Word, What Does the Name "Disney" Mean?

      Originally posted by merlinjones View Post
      Walt Disney?

      or

      Disney?

      They don't mean the same thing anymore.
      Well, if you like, first provide a word you think the Disney name should represent. And, then, offer a word describing what Disney does represent.

      Comment


      • #4
        Re: In One Word, What Does the Name "Disney" Mean?

        Walt Disney- creative, genius, trailblazer, self-made, artist, fun... I can keep going if you like

        Disney- cheap (sorry I worked for them), profit, expensive, kids, toys (3 additional words Made in China).
        "Happiness is a Low Water Level"

        sigpic

        "Creating magical memories and making Managers cry since 1955!"

        Comment


        • #5
          Re: In One Word, What Does the Name "Disney" Mean?

          Walt Disney (on the up side, traditionally):

          1) Imagination
          2) Creativity
          3) Family
          4) Art
          5) Quality
          6) Optimism
          7) Timelessness
          8) Animation
          9) Fun
          10) Wonder
          11) Inspiration
          12) Laughter
          13) Heart
          14) Tradition
          15) Youth
          16) Experimentation
          17) Pioneering
          18) Futurist
          19) Unique
          20) Nostalgic
          21) Reassuring
          22) Storytelling
          23) Studio
          24) Charm
          25) Special
          26) Cartoons
          27) Artist
          28) Color
          29) Music
          30) Character
          31) Individual
          32) Productions
          33) Movies
          34) Experiences
          35) Emotion
          36) Value
          37) Entertainment
          38) Morality
          39) Inner-child
          40) Souvenier
          41) Classic
          42) Premium
          43) Populist
          44) America
          45) Long-term
          46) Visual
          47) All-ages
          48) Original
          49) Genuine

          Disney (on the down side today):

          1) Branding
          2) Corporate
          3) Cheesy
          4) Exploitation
          5) Premanufactured
          6) 'Tween
          7) Risk-averse
          8) Cheap
          9) Marketing
          10) Logo
          11) Advertising
          12) Oversaturated
          13) Common
          14) Formula
          15) Template
          16) Executive
          17) Finance
          18) Strategy
          19) MBA
          20) Collective
          21) Global
          22) Enterprise
          23) Product
          24) Shopping
          25) Practicality
          26) Profit
          27) Archive
          28) Vault
          29) PC
          30) Bank
          31) Special-edition
          32) Collector
          33) Merchandise
          34) Overpriced
          35) Exclusive
          36) "Magic"
          37) Lifestyle
          38) Consumer
          39) Short-term
          40) Sassy
          41) "Mommy"
          42) Preschool
          43) Sequel
          44) Franchise
          45) Artificial
          46) ROI
          47) Company
          Last edited by merlinjones; 07-08-2007, 11:14 AM.

          Comment


          • #6
            Re: In One Word, What Does the Name "Disney" Mean?

            Money
            Fight On!:sc: Beat the Red Wolves!

            Tom Chaney Memorial Debate Lounge Quote of the Week:

            [None]
            The brick walls are there to stop the people who don't want it badly enough - Randy Pausch

            Comment


            • #7
              Re: In One Word, What Does the Name "Disney" Mean?

              Fun!
              BACKPACKING REALNESS

              DISNEY TRIPS
              October 2000 - Walt Disney World Resort
              October 2001 - Walt Disney World Resort
              April 2002 - Disneyland Resort Paris
              October 2003 - Walt Disney World Resort
              October 2004 - Walt Disney World Resort
              October 2005 - Walt Disney World Resort
              October 2007 - Walt Disney World Resort
              December 2008 - Walt Disney World Resort
              July 2009 - Disneyland Resort Paris
              July 2011 - Disneyland Resort California
              July 2012-13 - UK Cultural Representative Cast Member at Epcot
              February 2013 - Disneyland Resort California
              February 2013 -Tokyo Disney Resort

              (VERY OLD!)
              TRIP REPORTS

              Comment


              • #8
                Re: In One Word, What Does the Name "Disney" Mean?

                Originally posted by merlinjones View Post
                Disney (on the up side):

                1) Imagination
                2) Creativity
                3) Family
                4) Art
                5) Quality
                6) Optimism
                7) Timelessness
                8) Animation
                9) Fun
                10) Wonder
                11) Inspiration

                Disney (on the down side today):

                1) Branding
                2) Corporate
                3) Cheesy
                4) Exploitation
                5) Premanufactured
                Ummm can I please add some of those in too! forgot to mention Disney= sequel
                "Happiness is a Low Water Level"

                sigpic

                "Creating magical memories and making Managers cry since 1955!"

                Comment


                • #9
                  Re: In One Word, What Does the Name "Disney" Mean?

                  Originally posted by PragmaticIdealist View Post
                  ...Being the iconoclast that I am...
                  I'm just amused that you consider yourself an iconoclast :lol: Read any good Lutheran manifestos lately?
                  Disney FAQ#275: What is DCA?
                  DCA stands for Disney Construction Area. All the Cast Members are themed with hard hats and steel toed boots.

                  Comment


                  • #10
                    Re: In One Word, What Does the Name "Disney" Mean?

                    Happiness
                    All your dreams can come true if you have the courage to pursue them. - Walt Disney

                    Comment


                    • #11
                      Re: In One Word, What Does the Name "Disney" Mean?

                      It means I'm going to be 100 bucks poorer at the end of the day.

                      Comment


                      • #12
                        Re: In One Word, What Does the Name "Disney" Mean?

                        It's not one word, but the Walt Disney Productions slogan from the 1960's is still the best and says it all:

                        "Look to the name Walt Disney for the finest in family entertainment."

                        Comment


                        • #13
                          Re: In One Word, What Does the Name "Disney" Mean?

                          Walt Disney - Optimist
                          Disney Corp - Cynical

                          Comment


                          • #14
                            Re: In One Word, What Does the Name "Disney" Mean?

                            Fun

                            Comment


                            • #15
                              Re: In One Word, What Does the Name "Disney" Mean?

                              Quality
                              Pain is temporary, Film is forever!

                              Comment

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