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  • V.I.P. Pricing Ridiculous Or The Next Big Thing?

    So is this new "V.I.P. pricing" a ridiculous idea or could it really be the next big thing in theme parks?
    http://www.nytimes.com/2013/06/10/bu...oofinance&_r=0

  • #2
    Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

    It's not new. USH has been doing a VIP program for years. Frankly, it's a steal when you look at everything you get out of it.

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    • #3
      Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

      It's fun to do once. Can't see doing it often, it's expensive, but yeah, you get a lot from the day.
      I pledge allegiance to the Earth, one planet, many gods, and to the universe in which she spins.

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      • #4
        Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

        I'm hoping to VIP HHN at some point when I have the money - the front of line passes combined with the VIP lounge (food actually looked pretty good) would make the extra money worth it, and it's a shell of what you get on the regular VIP.

        I've read a few reports. I'm not sure if there's a USF equivalent, but here it's actually a VIP tour of a working film studio as well as the theme park. You do get experiences that literally cannot reasonably be had any other way.
        Boggard LIEEEEF!

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        • #5
          Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

          Lifestyles of the Rich and Richer


          10 Ways Universal VIP Ticketholders Are Better Than You

          Until recently, our nation's theme parks were Socialist hellscapes, with very rich people forced to stand in close proximity to, and enjoy similar experiences as, not-very-rich people. Thankfully the patriots at Universal Studios Hollywood have put a stop to all that with their $299 VIP ticket. They say they've "experienced rising demand for special access and price distinctions," according to the New York Times (Regular tickets start at $80, which is so cheap buyers oughta feel embarrassed about it!). In other words, rising demand for "don't have to mix with the plebes."
          10 Ways Universal VIP Ticketholders Are Better Than You - Lifestyles of the Rich and Richer - Curbed LA


          The tickets are a way to "expand profits without introducing costly new rides every summer." NBCUniversal is planning on adding a Harry Potter world and all kinds of other new development, but until then, it's "a relatively low-cost way to generate revenue and send a message of bigger and better into the marketplace."

          -- The VIPers travel on 20-person trolleys (as opposed to 175-person trams) and are allowed to take their time snapping pictures of the backlots and such; the regular tram only stops for "about 30 seconds."

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          • #6
            Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

            If people are willing to pay it why not. Certainly a better option than hiring somebody to use their GAC to get to the front of the lines.

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            • #7
              Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

              I find this reporting to be VERY sloppy. ONE phone call to even the GENERAL number at Universal would let you know that these tours have been around for years.

              And one Google search would let you know that Disney's own VIP services have been around since Walt. So sloppy.
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              • #8
                Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

                Fire reporters, streamline gathering services, rely on what's trending to set your reporting priorities, stir in the previously mentioned GAC "scandal", bake at 350 for two minutes... voila! Instant story on an old issue!
                Boggard LIEEEEF!

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                • #9
                  Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

                  I hope to do the Universal VIP tour someday at USH. The price seems reasonable for what you get to do and I really want to walk along Courthouse Square!
                  I had friends take the USH Halloween Horror Nights VIP tour and they said it was OK. I would think having front of the line passes for the mazes would be the best part of the deal.

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                  • #10
                    Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

                    Originally posted by dazyhill View Post
                    I hope to do the Universal VIP tour someday at USH. The price seems reasonable for what you get to do and I really want to walk along Courthouse Square!
                    I had friends take the USH Halloween Horror Nights VIP tour and they said it was OK. I would think having front of the line passes for the mazes would be the best part of the deal.
                    The Warner Bros. VIP tour (2 hours) gives you an up close and personal look for about $40.

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                    • #11
                      Re: V.I.P. Pricing Ridiculous Or The Next Big Thing?

                      Originally posted by CaliforniaAdventurer View Post
                      The Warner Bros. VIP tour (2 hours) gives you an up close and personal look for about $40.
                      I've been on it - it's an awesome tour, the only negative is that the level of activity you get is 100% based on what's going on in the studio at the moment.

                      I've been on three tours, two of which involved lengthy wandering on sets in various states of construction and use (I got to wander the Daily Planet from the old Lois & Clark show when they were on break from shooting the season finale where the Planet burned, even ran into a very surprised Teri Hatcher making a call on set). The one tour without any sets was mainly a drive by tour, and the very apologetic guide mentioned that it was a very slow season, and specifically it being odd that every shoot on the lot had requested no tourists. As a makeup we got an hour or so wandering the props barn.

                      If you're looking for a straight tour of an active studio where it's *JUST* a tour of an active studio, it's definitely superior to USH. USH does have the VIP lounge, on-tour attractions, front of gate passes, rest of the theme park etc., which is of more use if you're in it for a theme park visit that happens to include a fairly in depth tour of the backlot.

                      As a note of amusement, the pissing contest between Warner and Universal over what shot where is a thing of beauty. Uni apparently claims MANY shoots that were held over the property line, and the Warner tour guides are usually pretty catty about it.
                      Boggard LIEEEEF!

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