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  • Wizarding World sends Universal attendance through roof in 4th quarter

    By Jason Garcia, Orlando Sentinel
    6:06 PM EST, January 21, 2011

    Universal Orlando ended 2010 with its best fourth quarter on record and its highest annual attendance since 2004, thanks to the success of the Wizarding World of Harry Potter.
    Attendance at the resort's two theme parks skyrocketed 46 percent during the final three months of the year, according to a report filed Friday with federal regulators. The combined fourth-quarter head count jumped from 2.3 million in 2009 to 3.3 million.
    Universal disclosed its attendance results after its corporate parent, General Electric Co., announced that its entire theme-park business had a record year in 2010.
    "We are pleased with our results and with the enthusiasm our guests continue to show for everything Universal Orlando Resort has to offer," Universal spokesman Tom Schroder said Friday. The resort will report more detailed results for 2010 in the coming weeks.
    The big gain in year-end attendance capped a banner year for Universal Orlando, which on Thursday handed out bonus checks to thousands of employees to celebrate Wizarding World's success.
    Since debuting June 18, the more-than-$200 million collection of rides, shops and eateries based on the wildly successful Harry Potter books and films has drawn enormous crowds to Universal and fueled massive souvenir sales — more than 1 million mugs of butterbeer alone. The themed area and its centerpiece ride, Harry Potter and the Forbidden Journey, have also won multiple industry awards.
    Attendance at Universal Orlando for all of 2010 totaled approximately 11.2 million people, up 20 percent from 9.3 million the year before.
    GE executives, in reporting year-end earnings for the Connecticut-based industrial conglomerate, said attendance and per-capita guest spending were both up double-digit percentages for Universal Parks & Resorts, which benefited from the opening of big-ticket capital projects last June at its two domestic resorts — Wizarding World in Orlando and a King Kong attraction in Universal Studios Hollywood.
    The "parks continued their strong performance, driven by both Potter and King Kong," GE Vice Chairman Keith Sherin said during a conference call with analysts.
    GE said its parks and film businesses, which together make up one of the main segments of the NBC Universal media-and-entertainment unit, posted revenue growth of 9 percent and operating profit growth of more than 80 percent.
    GE is about to sell a controlling interest in NBC Universal to Comcast Corp. The sale, which just won approval from federal antitrust regulators, is expected to close before the end of the month.
    Wizarding World's success has spilled beyond Universal Orlando's gates: A report released earlier this week showed that Orlando-area hotels recorded their best December in more than a decade last month, as occupancy rose 11.9 percent and average room rates climbed 10.2 percent from the same month a year ago.
    Hotels near and along International Drive — those closest to Universal — performed best, with occupancy rising 15.4 percent and room rates leaping 21 percent. The December results continued a string of monthly gains for local hotels that began in June — the same month Wizarding World opened.
    What's more, Orlando International Airport announced earlier this week that its November passenger traffic rose more than 8 percent from a year earlier to 2.9 million travelers. It was the seventh straight month of traffic gains at the airport and its biggest single-month gain since February 2008.
    Year-to-date traffic at OIA was up 3.3 percent through November to 31.9 million passengers.

  • #2
    Re: Wizarding World sends Universal attendance through roof in 4th quarter

    I love it! Congrats to Universal!!!!
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    • #3
      Re: Wizarding World sends Universal attendance through roof in 4th quarter

      They earned those results. Potter was the undisputed themed entertainment champ of the year.
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      • #4
        Re: Wizarding World sends Universal attendance through roof in 4th quarter

        I can't wait to see it in a couple weeks!! It looks so awesome!! and I will help that butterbeer total go up!!
        These are some of my favorite TRs I have posted

        DL 55th BDAY trip report
        My company had a special night at the park
        WdW trip report with WWoHP
        NYE 2011 trip report
        Mice Chat 7th anniversary
        Leap year 24 hour report
        New DCA trip report
        NYE 2012
        HKDL trip report

        Comment


        • #5
          Re: Wizarding World sends Universal attendance through roof in 4th quarter

          Originally posted by biggsworth View Post
          I can't wait to see it in a couple weeks!! It looks so awesome!! and I will help that butterbeer total go up!!
          YES!!!! I tried to get butterbeer today, but the line for it was 50 people deep... le sigh
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          • #6
            Re: Wizarding World sends Universal attendance through roof in 4th quarter

            Disney fans can't argue with this, Buzz and Nemo are not good rides compared to Harry Potter it's what we are suppose to expect from Disney but they have been taking it too easy for too long...hope Mermaid and Carsland can stand a chance.
            Happy Halloween!!!

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            • #7
              Re: Wizarding World sends Universal attendance through roof in 4th quarter

              Originally posted by KingEric View Post
              YES!!!! I tried to get butterbeer today, but the line for it was 50 people deep... le sigh

              What was your opinion? Everyone I have asked loves it and says to not bother with the souvenir cup though.
              These are some of my favorite TRs I have posted

              DL 55th BDAY trip report
              My company had a special night at the park
              WdW trip report with WWoHP
              NYE 2011 trip report
              Mice Chat 7th anniversary
              Leap year 24 hour report
              New DCA trip report
              NYE 2012
              HKDL trip report

              Comment


              • #8
                Re: Wizarding World sends Universal attendance through roof in 4th quarter

                Originally posted by biggsworth View Post
                What was your opinion? Everyone I have asked loves it and says to not bother with the souvenir cup though.
                Well if there was a "Butterbeer's Anonymous" I would have to go.
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                • #9
                  Re: Wizarding World sends Universal attendance through roof in 4th quarter

                  [IMG][/IMG]





                  here are butterbeer lines for today
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                  • #10
                    Re: Wizarding World sends Universal attendance through roof in 4th quarter

                    I am going on Monday the 7th and Tuesday the 8th I am hoping the crowds won't be too rough. We are getting to the park early and booking it for the wand shop I plan on lots of butterbeer as well It's crazy how Harry potter spiked the traffic in IOA
                    These are some of my favorite TRs I have posted

                    DL 55th BDAY trip report
                    My company had a special night at the park
                    WdW trip report with WWoHP
                    NYE 2011 trip report
                    Mice Chat 7th anniversary
                    Leap year 24 hour report
                    New DCA trip report
                    NYE 2012
                    HKDL trip report

                    Comment


                    • #11
                      Re: Wizarding World sends Universal attendance through roof in 4th quarter

                      I can't wait to get out there!

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                      • #12
                        Re: Wizarding World sends Universal attendance through roof in 4th quarter

                        How are the wait times for Potter? Still insane?

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                        • #13
                          Re: Wizarding World sends Universal attendance through roof in 4th quarter

                          Originally posted by disneyfann121 View Post
                          How are the wait times for Potter? Still insane?
                          It varies. You can expect to wait 60 - 90 mins for the Forbidden Journey. Personally speaking you WANT to wait 60 mins.
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