The next big Disney marketing push is a new character named Duffy, supposedly Mickey's little teddy bear that travels the world with him. Way-too-cute Duffy makes his big debut in the American parks Oct. 14th at DCA and Epcot. Expect a major campaign, [ame="http://www.youtube.com/watch?v=XotxKZxUFUA"]since he's already huge in Japan[/ame] and has the potential for massive sales of the plush and all the accessories. Look for photo locations in DCA and Epcot as well as the obligatory viral marketing this fall, so get your credit cards ready.
No announcement yet.
8/9: Editor's Note - Duffy at DCA & Epcot
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