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The Decline of the 'Disney' Factor

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  • The Decline of the 'Disney' Factor


  • #2
    Most of what they do I like alot. Ok. the country bears was awful.

    I think I react more to the saturation of Disney everywhere you look. Back in the eighties the brand management used to tout how they wouldn't ever do diapers or have product in a supermarket. dsiney was a cut above. Now that is all out the window. My kid leaks on buzz Lightyear pullups and bleeds on disney bandaids. The biege-ing of Disney bothers me more than the movies. i actually think the movies are better for the most part. It takes guts to move on and change and pirates was good IMHO. The fact that Disney is no longer "special" or rare and has become a CostCo brand is far more depressing. Apple, the current number one best loved brand, will not sell T shirts because it does not want to over expose itself and be ordinary. good move. I just watched a friend (not a dsineyphile) BUY the EPCOT fountain sculpture. They should never let that stuff go on the market at all. Hoiw shortisghted can ytou get? To sell your icons that were part of another world ast an on line yard sale is so pathetic. I love the comapny, but sometimes the greed thing gets a bit much.
    "As usual he's taken over the coolest spot in the house"- Father re: Orville 1963

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    • #3
      In terms of movies, I think Disney has it all wrong. Pixar isn't great because of its animation (even though it is absolutely gorgeous!), it's the story that really puts them ahead of the pack. The tones are a little more dark, and the jokes are primarily aimed at adults. Sure, the children will love anything animated, but when I went to see The Incredibles at the El Capitan Theatre in Hollywood, the adults were laughing more than the kids! Disney is so caught up in the medium, but it is really all about the story. Snow White is the oldest animated feature, yet the story is so well written that a modern child could sit and enjoy it. Even though the animation styles is dated, the story remains "young". As far as the Live Action movies go, I think they're crap, with the exception of POTC. They're so cookie cutter, and their choice of "icons" are disgraceful. Lindsey Lohan makes primarily teen movies, yet she parties like no other. What kind of message does that send to the children who idolize her? Why would Disney allow one of their biggest stars to pose for Men's magazines nearly nude or in lingerie? You wouldn't see that if Walt were around! Disney needs to get in touch with its history, bring back traditional animation, and have a new renaissance!

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      • #4
        Originally posted by Cousin Orville
        Back in the eighties the brand management used to tout how they wouldn't ever do diapers or have product in a supermarket.
        "Boys and Girls. Buy This Bread"

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        • #5
          Back in the eighties the brand management used to tout how they wouldn't ever do diapers or have product in a supermarket.
          Disney has always had a market for the supermarket! Watch the Mickey Mouse in Black & White vol. 2 Walt Disney Treasure. A man has a collection of Disney stuff from the beginnings of the company!

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          • #6
            Except those supermarket products of the past were not made by Disney. They licensed out the characters and names to other companies. Now Disney itself will be making and marketing cereal, bread, snacks and juices. Somehow I don't think that was what Walt had in mind for his entertainment company.
            What if the Hokey-Pokey really is what it's all about?

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            • #7
              I have to agree on the brand saturation comment that Cousin Oriville made. What it looks like to me is that the current management doesn't care if the Disney company is around in 50 years. All they care about is lining their pockets now.

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              • #8
                Originally posted by yensid98
                They licensed out the characters and names to other companies. Now Disney itself will be making and marketing cereal, bread, snacks and juices.
                I don't see much of a difference there. Actually, the only difference I do see is that Disney will have more direct control over product quality and placement than if they simply licensed the name/images. Sounds like an arrangement Walt would have preferred, but the diversified business model wasn't really the thing in Walt's time, so brand licensing was his only option to spread the name.

                It always ammuses me when people invoke Walt's name to argue against commercialization of the brand. Walt was always looking for commercial partners and tie-ins. I remember when Disney bought the Angels, people were livid about it, saying Walt wouldn't have wanted it. Umm, Walt was on the original board of directors of the Angels when the franchised was formed. He was a shrewd businessman, and no stranger to or foe of using the brand to gain business leverage.

                Now, I personally have some qualms with some of the specifics of the current business execution when it comes to using and licensing the Disney name. But that's down on the nuts and bolts level of doing business. On the grander "What would Walt do?" scale, I see no conflict.

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                • #9
                  I know this might be kind of sad, but I really do get very sad every time I see another direct to video Disney animated movie. These movies will never display the Disney magic for movie making, instead the show the Disney magic of capitalism. I think it is SO sad that a company once ran by a man who thought more of his consumers. Walt understood that his movies where more than merely entertaining, they were uplifting, wonderful escapes from reality that was to be shared by children and adults alike. As I grew up I came to appreciate these films more, for their acting, wonderful artwork, and strong messages. The latest releases from the Disney company cannot begin to measure up to the classics.

                  "You reach a point where you don't work for money."
                  ~Walt Disney


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                  • #10
                    Oh goody, time to play the "Find a quote from Walt that supports your position" game!

                    "I never called my work an 'art' It's part of show business, the business of building entertainment."

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                    • #11
                      To quote a dear friend and lover: Walt was a nice guy, but he's been dead for a while now".

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                      • #12
                        To quote a dear friend and lover: Walt was a nice guy, but he's been dead for a while now".
                        be


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                        • #13
                          Originally posted by Bacon
                          "Boys and Girls. Buy This Bread"

                          Donald Duck Orange Juice!!!! Don't forget!!
                          1st Amendment-Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

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                          • #14
                            Originally posted by quasimodo1384
                            be
                            "You should be ashamed of your words - you really should be."
                            "Conservatives are not necessarily stupid, but most stupid people are conservative." - John Stuart Mill
                            -
                            "We cannot defend freedom abroad by deserting it at home." - Edward R. Murrow
                            -
                            "It's far easier to fight for your principles than it is to live up to them." - Adelai Stephenson
                            -
                            Reason for the Season? Tilt of the planet's axis. Oh, you meant the holiday season? That's easy - Feast of Saturnalia. Disagree? That's nice.

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                            • #15
                              Wait a sec!!

                              What I meant when I said that the brand management said that Disney would never be in the market, was that there were places they did not want to lower themselves to be. There was still a sensitivity to the "special" factor. Donald Duck OJ, and some other examples were pre existing deals from Walt's day. They would not just license anything. These same people would show studies on how the brand is beginning to slip in the public's mind and fight to keep it as pure as possible. That was 15 years ago! If the "Millionaire Show and Desparate Housewives are any indication, the current administration philosophy is "short term", milk it for all it's worth and burn it out ASAP. When it's trickled down to Princess mini blinds at Home Depot for your kid's room in 50 disney colors, it's pretty much over.

                              Put it right next to the worthless retired Beanie Babies.
                              "As usual he's taken over the coolest spot in the house"- Father re: Orville 1963

                              [FONT=Arial Narrow]

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