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Chicken Little release set on more than a wing and a prayer

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  • Chicken Little release set on more than a wing and a prayer

    'Chicken' release set on more than a wing and prayer
    By Sheigh Crabtree The Hollywood Reporter

    As the Walt Disney Studios breaks open its digital 3-D version of "Chicken Little" on 84 screens this weekend, behind the scenes a veritable army of technologists is poised to ensure that the world's first digital 3-D theatrical release arrives sunny side up.

    To help exhibitors through this crucial weekend, one d-cinema engineer is assigned to each 3-D screen for the first run of the film. No fewer than three toll-free numbers have been set up for exhibitors, and new d-cinema projectors have magnets stuck to them with help lines clearly displayed.

    For the past week, key studio and d-cinema executives involved with the 3-D release have been holed up in a war room known as "the chicken coop" on the Disney lot, overseeing the deployment of the 84 new digital 3-D projection systems. A few execs will remain stationed in "the coop" over the weekend to deploy response teams to any exhibition sites in peril.
    Full article at
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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