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  • Disney to start targeting new borns while they are still in the hospital.

    I found this story at SFgate.com. After reading this I'm getting images of a Disney rep in the delivery room, standing next to the mother who's screaming with contractions, asking her to sign up for the program.

    After enduring hours of contractions and pushing out an 8-pound baby, a new mom usually settles into her hospital bed to snuggle up with her newborn. Nurses, a doctor, possibly a lactation consultant, and an endless stream of overjoyed friends and family drop by--and now new moms might get a visit from a Disney representative. Huh?

    http://imgs.sfgate.com/blogs/images/...one624x523.jpg

    Disney wants new moms to visit its BabyZone website, selling Disney-themed apparel.
    The Walt Disney Company is working harder than ever to reach younger children. They plan to lock new moms into the Disney brand by introducing them to its BabyZone line of Disney-themed apparel and other products for babies, ranging from strollers to baby food. And they hope to accomplish their goal by stepping into the maternity ward.

    Last month, according to the New York Times, Disney visited 580 maternity hospitals in the United States. No, the representative isn't donning a Mickey Mouse and passing out theme park tickets (darn!). She simply brings the new mom a free Disney Cuddly Bodysuit and invites her to sign up for email alerts from DisneyBaby.com.

    Companies have been marketing their wares to new moms for years. Hospitals usually passes out gift bags with diaper and formula samples, but this is the first time Disney has targeted new moms immediately after childbirth.

    Reactions to Disney's marketing plan are mixed.

    "This is taking advantage of families at an extremely vulnerable time," Jeff McIntyre, director of national policy for the advocacy group Children Now, told the NY Times.

    Elizabeth Carter, who gave birth to her daughter in Piedmont, Calif., and was given a Disney Cuddly Bodysuit in a gift bag, told the Times: "It surprised me that Disney was in there promoting something right as the baby was born, but we figured as new parents we weren't in a position to turn free things down."
    Read more: Disney starts targeting newborns : The Mommy Files

    I'm curious to see what you all think of this new tactic.
    Last edited by NeverNeverland; 02-09-2011, 04:04 PM. Reason: hotlinked picture removed
    Growing older is manditory
    Growing up is however, optional

  • #2
    Re: Disney to start targeting new borns while they are still in the hospital.

    Crazy.....they got into my head when I was young....and now I see there movies and eat there very bad food...good Job Disney no one Brainwashes people like you
    Happy Halloween!!!

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    • #3
      Re: Disney to start targeting new borns while they are still in the hospital.

      Selling newborn clothes, what's wrong with that? Nothing is more baby-friendly than Disney.

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      • #4
        Re: Disney to start targeting new borns while they are still in the hospital.

        stevo's got a point.

        i'm more scared at the ad that came up with i came to this thread. wtf is a woombie? and why does it look like a death trap for a baby?
        Originally posted by JungleCruiseFan
        You know what they say- The party don't start 'til Jordon walks in.
        Originally posted by penguinsoda

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        • #5
          Re: Disney to start targeting new borns while they are still in the hospital.

          Originally posted by GummiBears_Rock View Post
          stevo's got a point.

          i'm more scared at the ad that came up with i came to this thread. wtf is a woombie? and why does it look like a death trap for a baby?
          *googles* Apparently it's supposed to simulate being in the Womb... what the heck, babies need to get used to being OUT of the womb!

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          • #6
            Re: Disney to start targeting new borns while they are still in the hospital.

            New borns are more comfortable when "swaddled" for the first month or so of life, thus the idea of a "woombie". It is basically a way to swaddle the baby for those who just cant figure out how to do so with a blaket I guess.

            As for the program...ok. Disney has sold clothes for a long time, so why not infant clothes and accesories to new parents for their borns? Disney is a business, so it is acting like one.

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            • #7
              Re: Disney to start targeting new borns while they are still in the hospital.

              Originally posted by JerrodDRagon View Post
              Crazy.....they got into my head when I was young....and now I see there movies and eat there very bad food...good Job Disney no one Brainwashes people like you
              Yes.. Brainwashing. You've been compromised.

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              • #8
                Re: Disney to start targeting new borns while they are still in the hospital.

                Our son was born at St. Joseph's Hospital in Orange and we were given a Mickey Mouse plush toy from the hospital. His first Mickey before he was even a day old.
                sigpic

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                • #9
                  Re: Disney to start targeting new borns while they are still in the hospital.

                  As a parent, was this a good thing, or a bad thing? I am very curious to see how you felt about it.

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                  • #10
                    Re: Disney to start targeting new borns while they are still in the hospital.

                    Why would getting a plush toy, Disney branded or not, be a bad thing? I bought my daughter a Pooh Bear for her coming home day when she was born. My son got a baby Simba. I had to buy them myself...I would have been perfectly happy had the hospital picked up the tab!

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                    • #11
                      Re: Disney to start targeting new borns while they are still in the hospital.

                      I was happy with it, especially being that it was Mickey Mouse. CHOC is right across the street so I'm guessing Disney's connection to that is why they were giving out the Mickey toys.
                      sigpic

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                      • #12
                        Re: Disney to start targeting new borns while they are still in the hospital.

                        If they dont allow disney into the hospitals then they should ban pampers , huggies gerbers, carters etc from giving out free stuff
                        Most hospitals give out a free sample bag to every new born, so to a certian extent when a baby is born they and the family are introduced to the multi billion dollar industry of baby stuff...
                        If Disney is out all should not be allowed... There is no harm to disney being allowed in

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                        • #13
                          Re: Disney to start targeting new borns while they are still in the hospital.

                          My son was born 4 years ago, premature, and the only thing I was able to get/give him was a plush toy, We have him Lucky from 101 Dalmations. Suffice to say, Lucky is still with us and must go wherever we go on vacation, even to Disney World.

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                          • #14
                            Re: Disney to start targeting new borns while they are still in the hospital.

                            I feel like I should be outraged, but really i am bummed that they don't have this program at my hospital lol

                            Here is another article: http://www.nytimes.com/2011/02/07/bu...nted=1&src=twr

                            This one talks about some crazy awesome perks.
                            Good morning, son
                            In twenty years from now
                            Maybe we'll both sit down and have a few beers
                            And I can tell you 'bout today
                            And how I picked you up and everything changed
                            It was pain
                            Sunny days and rain
                            I knew you'd feel the same things...


                            sigpic

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                            • #15
                              Re: Disney to start targeting new borns while they are still in the hospital.

                              Originally posted by NeverNeverland View Post
                              Here is another article: http://www.nytimes.com/2011/02/07/bu...nted=1&src=twr

                              This one talks about some crazy awesome perks.
                              At first I read "crazy awesome parks." Talk about disappointment...)

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