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DreamWorks SKG media $$$ find a home - adweek 4/7/06

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  • DreamWorks SKG media $$$ find a home - adweek 4/7/06

    $270 Mil. DreamWorks Media to Mediaedge:cia
    April 07, 2006
    By Steve McClellan

    NEW YORK WPP Group's Mediaedge:cia was awarded the media planning and buying account of film studio DreamWorks SKG without a review, sources said.

    According to TNS Media Intelligence, DreamWorks spent $270 million on domestic measured media in 2005.

    The incumbent was Omnicom Group's GSD&M in Austin, Texas.

    DreamWorks was acquired by Paramount as the year began. Mediaedge:cia took over the $550 million Paramount media account in January 2005.

    Agency and client officials could not immediately be reached for comment.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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