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DreamWorks SKG media $$$ find a home - adweek 4/7/06

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  • DreamWorks SKG media $$$ find a home - adweek 4/7/06

    $270 Mil. DreamWorks Media to Mediaedge:cia
    April 07, 2006
    By Steve McClellan

    NEW YORK WPP Group's Mediaedge:cia was awarded the media planning and buying account of film studio DreamWorks SKG without a review, sources said.

    According to TNS Media Intelligence, DreamWorks spent $270 million on domestic measured media in 2005.

    CM8ShowAd("Middle");
    The incumbent was Omnicom Group's GSD&M in Austin, Texas.

    DreamWorks was acquired by Paramount as the year began. Mediaedge:cia took over the $550 million Paramount media account in January 2005.

    Agency and client officials could not immediately be reached for comment.


    http://www.adweek.com/aw/national/ar..._id=1002314273
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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