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Disney Deal Offers a Foothold In China's Online-Game Scene , The Wall Street Journal

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  • Disney Deal Offers a Foothold In China's Online-Game Scene , The Wall Street Journal

    Walt Disney Co. gained a foothold in China's growing online-games market by striking a deal with Shanda Interactive Entertainment Ltd. to create a game featuring Disney characters, even as it faces hurdles in developing its presence in more-traditional Chinese media. Under the deal, which Disney announced in Shanghai, Shanda will develop, distribute and operate the online game, to be released next spring, ...


    Source : The Wall Street Journal

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