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Disney's Iger looks to future blend of delivery platforms - ZDNet.com - 5/31/06

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  • Disney's Iger looks to future blend of delivery platforms - ZDNet.com - 5/31/06

    Disney's Iger looks to future blend of delivery platforms

    Posted by Dan Farber @ 2:46 pm 5/31/06

    Full story at http://blogs.zdnet.com/BTL/index.php?p=3123

    Disney CEO Robert Iger said he doesn't want to repeat the mistake of the music industry by ignoring the clout of more empowered consumers. "Consumers have more power in how they access media," Iger said. "We have to pay attention to that. It's obvious the music industry didn't pay enough attention, and had a substantial reduction in revenue and increased piracy."

    D co-host Kara Swisher asked Iger if in the Internet age of more empowered consumers, the network affiliates, Wal-Mart, cables companies, writers and actors who work with Disney and other networks will be less empowered.

    "A lot of people are troubled by a traditional content company moving to new platform. Affiliates may end up with opportunity they never had before," Iger said. Ten ABC affiliates have been set up to stream ABC program content within their frame, and to sell ads around it. ABC sell the ads within the programming, Iger said. Disney is also talking to Comcast about showing the same ABC television programming, such as "Desperate Housewives," on comcast.net or in a video on demand environment. Iger said he doesn't expect to stream ESPN's entire service in a bypassed manner (satellite and cable fees are substantial, as Comcasts' steven Burke pointed out), but some content will be available, such as on espn.com and via mobile services.
    Growing older is manditory
    Growing up is however, optional

  • #2
    Re: Disney's Iger looks to future blend of delivery platforms - ZDNet.com - 5/31/06

    This is akin to the very astute observations he made during his appearance on "Conversations with Michael Eisner". Iger obviously is a very competent steward, and is looking to embrace technology in new and exciting ways.

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    Everyone says that the U.S. doesn’t make anything anymore, but that’s not exactly true. We’re the world leader in the manufacturing of bull****.

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    • #3
      Re: Disney's Iger looks to future blend of delivery platforms - ZDNet.com - 5/31/06

      Hallelujah!

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