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Disney Plays at Licensing Show - AWN, 6/22/06

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  • Disney Plays at Licensing Show - AWN, 6/22/06

    Disney Plays at Licensing Show

    Disney is unveiling a host of licensing programming for its preschool and boy line of properties.

    "Parents have enjoyed Mickey and Pooh for years, and now a new generation of preschoolers are being introduced to these characters with a fresh CG-animated look. LITTLE EINSTEINS rounds out a very strong preschool block that blends entertainment with education," said Andy Mooney, chairman of Disney Consumer Products (DCP). "Retailers are also seeing potential in these shows and clearing shelf space based on the strength of Playhouse Disney as a preschool platform."

    For the boy properties, Mooney added, "With the strength of our entertainment, we knew 2006 would be the year we became a power house boys player. Similar to DCP's girl's portfolio, which is the best in the industry, our boy's portfolio offers everything from the whimsical CARS and TOY STORY characters to the heroic rite of passage that is Power RANGERS for younger boys, to the cooler, more aspirational PIRATES OF THE CARIBBEAN brand for the older boy."
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