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Mouse ears get new looks - Orange County Register, 6/30/06

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  • Mouse ears get new looks - Orange County Register, 6/30/06

    http://www.ocregister.com/ocregister...le_1198172.php


    For the July Fourth hat, a saluting Mickey stands in front of the American flag. Disney modeled another one after the "Pirates of the Caribbean" movie, which arrives in theaters next Friday. A red scarf with a skull and crossbones wraps around the cap, and a gold ring pierces one mouse ear.

    So far, the company has sold about 500,000 fashion and seasonal hats. And customers bought about 1 million golden mouse ears, which surpassed the black ears and became the No. 1 selling souvenir.

    At $11.50, the golden mouse ears sell for $4 more than the classic black style that was inspired by a 1929 cartoon where Mickey kicked his ears to Minnie. And the seasonal and fashion pieces run from $11.50 to $14.50.
    As long as Disney feels that consumers want different mouse ears, it will churn out new ones, Sharpe said.

    New designs could include characters from Pixar, which Disney bought in April.
    Check out my Theme Park Photos at http://darkbeer.smugmug.com

  • #2
    Re: Mouse ears get new looks - Orange County Register, 6/30/06

    Sounds like mouse ears are the new antenna balls which were the new pins which were the new . . .
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    • #3
      Re: Mouse ears get new looks - Orange County Register, 6/30/06

      I like the variety. I don't like all the ears they come out with, but this way, there's a set of ears for everyone .




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      • #4
        Re: Mouse ears get new looks - Orange County Register, 6/30/06

        Wow. I mean don't get me wrong, I do love the new ears. But it almost makes me wanna wear the black ears - just to be different!

        Unusually and exceedingly peculiar and altogether quite impossible to describe...


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