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Brand Pitt - Brandweek 9/11/06

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  • Brand Pitt - Brandweek 9/11/06

    Brad Pitt's Newest Role? Brand Pitt

    By Matt Schiering
    September 11, 2006
    Thelma & Louise. Consistently listed among People magazine's 50 Most Beautiful People, the Pitt brand could most closely be associated with attractiveness, if not the personification of attraction itself.

    Pitt then endeavored to distance himself from the looks-driven image through roles in darker movies like Twelve Monkeys and Fight Club. One might even suggest Pitt's Seven Years in Tibet role, which got him barred from entering China, was a precursor to his most recent incarnation.

    The new millennium brought with it the tabloid-enriched engagement and marriage to Aniston of TV's Friends fame. It also seemed to put a more mature spin on the Pitt brand. The Pitt evolution from "hunk" to romantic lead is reflected if not enhanced by his film choices during their union.

    In the midst of it all, Pitt has worked hard to distance his brand from the tawdry fray. He has diverted attention from his would-be role as meaty prize to that of champion of Africa's downtrodden. From actor to activist. From philanderer to philanthropist. What the media would term spin we marketers would surely classify as an astute attempt at brand repositioning.

    As with any brand, time will tell if the "new, improved Brad" will be well received by his previously adoring, now fence-riding public. As with any brand, the strength of and commitment to this newest "campaign" could make all the difference in the long-term viability of Brand Pitt.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Brand Pitt - Brandweek 9/11/06

    Babies and 'Babel' loosen Brad Pitt's tongue
    Updated 9/11/2006 12:27 AM ET

    By Evan Agostini, Getty Images
    Brad Pitt showed his lighter side at the Toronto International Film Festival
    while promoting his new film Babel and talking about raising a family.

    When a reporter revealed that she, too, was a new parent, the cameras went wild again, as Pitt made a wacky face.

    "That's the picture that's going to end up (on TV) when I have a breakdown," Pitt said, laughing. "When I get arrested for a DUI late at night, or make racial slurs or something. 'See, we saw it coming.' "
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006


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