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Nickelodeon launches 'Slime Across America' Tour

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  • Nickelodeon launches 'Slime Across America' Tour

    Nickelodeon launches Slime Across America tour

    By Mario Anzuoni, Reuters
    Former Kids' Choice Award honoree Johnny Depp stars as
    Captain Jack Sparrow in Pirates of the Caribbean: At World's End.

    LOS ANGELES (AP) — It's green, it's gooey and it's covered some of the world's most popular stars.

    Nickelodeon has made slime desirable — after all, it's the highest honor given at the network's annual Kids Choice Awards, good enough for Johnny Depp, Cameron Diaz and Justin Timberlake.

    Beginning July 2, that famous slime will be coming to a city near you. Nickelodeon's Slime Across America tour features an 18-wheel slime mobile that is slated to visit 20 cities and unload 1,200 gallons of the green goo.

    Among the cities scheduled for sliming are Seattle, Milwaukee, Cleveland, Cincinnati and New York. Highlights of the tour will be broadcast on Nick weekdays from 5 to 7 p.m.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Nickelodeon launches 'Slime Across America' Tour

    Didn't they do this like 20 years ago?

    Nickelodeon acts like they invented the stuff. They didn't. The show "You Can't Do That on Television" (which was a Canadian show) was the originator. Sure it aired on Nick which made it more popular, but it aired on Canadian TV first.


    • #3
      Re: Nickelodeon launches 'Slime Across America' Tour

      So, what is wrong with bringing a popular show to a new market?

      Originally posted by sleepyjeff
      Before we totally disregard extremism; lets remember the lesson of the 3 little pigs.

      The moderate pig lost his house to the wolf too
      .-- .. .-.. .-.. / .- -. -.-- --- -. . / -... --- - .... . .-. / - --- / - .-. .- -. ... .-.. .- - . / - .... .. ... ..--..


      • #4
        Re: Nickelodeon launches 'Slime Across America' Tour

        Cool! It's going to be at King's Island in July. I'm gonna go, i've always wanted to watch someone get slimed in person. Makes it that much more fun to laugh at
        Press today is so concerned with cool vs. not cool that they're starting to forget good vs. bad. I'm not sure I'll ever be "cool", but I will always tirelessly strive to be "great". - Josh Groban


        • #5
          Re: Nickelodeon launches 'Slime Across America' Tour

          In related news:
          Nickelodeon Secures
          Multi-Million Advertising and Promotional Partnership
          With Chrysler
          That Highlights Its All-New 2008 Town & Country Minivan

          Deal Pairs Town & Country SIRIUS Backseat TV(TM) with Jimmy Neutron,
          and Extends to Multiple Platforms Including Nickelodeon
          and Nick at Nite Television, Print and Digital

          NEW YORK and DETROIT, June 25 /PRNewswire/ -- Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.

          "We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."

          The partnership is part of the Chrysler brand's efforts to target families with its 2008 Town & Country minivan. The deal will highlight the Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.

          "We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."

          Chrysler has signed on as the exclusive auto sponsor for Nickelodeon's Slime Across America summer tour, which launches in July. The Chrysler sponsorship package, which begins July 7, includes an interactive Town & Country display where families can experience the SIRIUS Backseat TV(TM) on- site at each of the 20 tour stops. In addition, Chrysler will provide on-site photo opportunities with a Jimmy Neutron costumed character. Chrysler will also be featured in billboards on any of Nickelodeon's local cable affiliate spots geared around the tour.

          "The Slime Across America tour was extremely successful in its first leg earlier this year. With Chrysler on board as a sponsor, it promises to be bigger, better and messier this summer. We couldn't be more pleased to be working with them on this campaign," added Pam Kaufman, Executive Vice President, Marketing and Worldwide Promotions, Nickelodeon and MTVN Kids and Family Group.

          "We were looking for a way to create awareness of the Chrysler Town & Country with families on a grassroots level, and the Slime Across America tour provides us with an amazing opportunity to do so," added Rooney.

          "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006


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