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A look at the promotional plan for Billy Ray Cyrus

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  • A look at the promotional plan for Billy Ray Cyrus

    Billy Ray Cyrus

    Type of Opportunity: Music
    Target: Female 18-54
    Genre: Pop/Country/AC
    Timing: July 24,2007

    Multi-platinum selling artist, Billy Ray Cyrus currently co-stars with his daughter Miley Cyrus on the hit Disney Channel series, "Hannah Montana." Most recently he appeared on the ABC hit show "Dancing with the Stars" and became a semi-finalist in the competition, due largely to the support of his ever-growing fan base.

    His Walt Disney Records debut album, Home At Last features a combination of poignant original songs on fatherhood and family life ("Ready, Set, Don't Go," "Flying By") and timeless classics ("Over the Rainbow," "You've Got a Friend").

    The Cyrus-penned track "Ready Set, Don't Go" will be featured in an upcoming episode of "Hannah Montana" in July.

    This is a unique and powerful way to integrate your female-targeted brands with one of America's favorite celebrities. Brand Partnership opportunities include artist tie-ins, strategic relationships, and opportunities to feature Billy Ray's heartfelt new music in your advertising and promotions campaigns.


    Packaged Goods

    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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