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McDonald's to Promote DreamWorks Films

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  • McDonald's to Promote DreamWorks Films

    http://news.yahoo.com/s/ap/20050727/...NlYwMlJVRPUCUl

    LOS ANGELES - Ronald McDonald is ditching Mickey Mouse for Shrek. McDonald's Corp. said Wednesday it has signed a two-year, non-exclusive deal to promote DreamWorks Animation SKG films beginning with the release of "Shrek 3" in 2007.
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    McDonald's previously said it wanted to try a new approach to marketing partnerships when its exclusive 10-year deal with The Walt Disney Co. expires next year.

    "Ten years is a very long time," said Larry Light, global chief marketing officer at McDonald's. "The world changes more than once in 10 years. I don't anticipate that we'll be making 10-year deals in the future with anybody."

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