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Which WED/WDI originated concepts does Disney consider franchise properties?

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  • [Chat] Which WED/WDI originated concepts does Disney consider franchise properties?

    As most of you know one of Bob Iger's major focusses has been on building franchises which he defines as properties that bring value to multiple parts of the company over a long period of time. As we have seen, these can come from creative sources throughout the company. Anyway, do any of you know what concepts that originated in the parks are officially considered franchises and what concepts are not yet considered franchises but Disney is looking at expanding to make them so?
    The Mickey audience is not made up of people; it has no racial, national, political, religious or social differences or affiliations; the Mickey audience is made up of parts of people, of that deathless, precious, ageless, absolutely primitive remnant of something in every world-wracked human being which makes us play with children’s toys and laugh without self-consciousness at silly things, and sing in bathtubs, and dream and believe that our babies are uniquely beautiful. You know…the Mickey in us.
    -Walt Disney

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