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  • [Other] How I Think RFID Would Revolutionize Disney Parks

    First of all, RFID stands for Radio Frequency Identification. The concept of using it in Disney Parks is old news, but my interest was recently sparked and I thought of ways it could change the parks.

    First of all, here's an excerpt from an article about what RFID is and why Disney wanted to use it in the parks:


    Thursday, October 16, 2008

    <H3 class="post-title entry-title">RFID Questions with Randy Josselyn of Disneyland Resort</H3>
    As the industry continues to find ways to serve its customers better every year, a common denominator is technology. One of the hot buttons over the past several years has been RF or RFID (radio frequency) technology, which can be applied to a variety of operational functions in the attractions industry, including point of sale, ticketing, and more.

    Randy Josselyn of Disneyland Resort describes how the technology is being used, what it does, and how it works in the attractions industry.

    FUNWORLD: What are some of the main RFID applications you see most frequently at parks?
    Randy Josselyn: For the most part, RFID is being applied as a cashless spending module, allowing guests the convenience of stowing away their personal affects. This is especially true in the waterpark environment, where valuables and wallets are stowed away in lockers.





    RFID is also being employed at many locations for guest tracking and child locating. Using an external interface, parents, children, and groups can locate the members of their party via kiosks or handheld devices.

    The rest is here:

    IAAPA: In the Queue: RFID Questions with Randy Josselyn of Disneyland Resort

    However, I think RFID has some great potential.

    First of all, the ability to recognize guests' park tickets would completely change the way of interaction at Disney Parks. Imagine going on Space Mountain and being able to view the on-ride picture at the end of the day with Photopass because during the ride the signal connected with your ticket or Photopass card.

    RFID could be used to determine accurate wait times for attraction. From the time a guest enters the queue to the time they reach the load gates, RFID could automatically establish a stand-by wait time.

    The obvious one, of course, is characters and other thematic pieces in the parks identifying with your name or birthday. A rumor in another thread right now is that a new Indiana Jones at the end of the ride will be able to interact with guests- Could RFID be used to identify the guest in the driver's seat so that the AA could comment on their driving, or maybe that he feels sorry for some guy in the back row? Maybe in the Many Adventures of Winnie the Pooh, instead of Pooh's birthday, it's your birthday! Maybe it can be your name on the Autopia driver's license.

    Maybe turnstiles or other guest-counting devices will no longer be needed with RFID. Maybe RFID could be a new way to control crowds. Maybe RFID can tell us which "land" is least crowded. Maybe RFID will improve security all over the parks. Maybe RFID will bring great opportunities for quality attractions.

    There are so many maybes! And the beauty of it all is the guest wouldn't know what is happening, but it would just happen. That's Disney magic.

    I haven't heard about it in a while. Is there still talk of RFID going into the parks? Space Mountain at Walt Disney World is supposedly getting an "interactive queue". This rumored Indy is supposed to be interactive. So what's the deal?

  • #2
    Re: How I Think RFID Would Revolutionize Disney Parks

    Just not big on places remembering who you are and where you have been.
    Yes, it sounds fun to be interactive in a ride
    but not at the cost of every movement you make being recorded.
    Quote by Al:
    To that end I'd like the Internet community to join me in reminding the Disney company that "it all started with Walt." As you can see below we've created some T-shirts, plus a few simple graphics that you can copy and paste into your websites to let folks know how you feel.
    -Al Lutz


    Comment


    • #3
      Re: How I Think RFID Would Revolutionize Disney Parks

      Who says it's recorded?

      Comment


      • #4
        Re: How I Think RFID Would Revolutionize Disney Parks

        Originally posted by WDITrent View Post
        Who says it's recorded?
        You mentioned it being your birthday.
        The the ride would have to know something about you
        hence, tracking
        Quote by Al:
        To that end I'd like the Internet community to join me in reminding the Disney company that "it all started with Walt." As you can see below we've created some T-shirts, plus a few simple graphics that you can copy and paste into your websites to let folks know how you feel.
        -Al Lutz


        Comment


        • #5
          Re: How I Think RFID Would Revolutionize Disney Parks

          ^Hence, Radio Frequency Identification through your ticket... not records they keep.

          But that's kind of beside the point.

          Comment


          • #6
            Re: How I Think RFID Would Revolutionize Disney Parks

            Actually, they could easily use it to track your usage habits through this technology. It would help them get patterns, and tailor advertising/events to you personally.

            Both interesting and a bit scary, really.
            Coming on a whirlwind trip 12/4 and 12/5 just to see the holiday decorations. Hope the park isn't too full of spoiled mall-goers to enjoy!

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            • #7
              Re: How I Think RFID Would Revolutionize Disney Parks

              It is a interesting idea, it cound work well even. But what I would be worried about would be the transactions of currency(I mean, you could get hacked and lose your money or am I just being too silly?)

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              Also, this picture and my Avatar was taken with a Nintendo DSi System and Nyko Magnification Lens & Case for DSi.

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              • #8
                Re: How I Think RFID Would Revolutionize Disney Parks

                A major hurdle in implementing RFID is the cost... from a cost benefit perspective you get a highly accurate wait time on say Indy, but the cost to do it is astronomical.
                "Happiness is a Low Water Level"

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                • #9
                  Re: How I Think RFID Would Revolutionize Disney Parks

                  Originally posted by WDITrent View Post
                  Who says it's recorded?

                  Record keeping is what RFID is all about. Inventory, tracking, pricing, predicting trends is the main usefulness to having an RFID system. All of these incidents are tagged and identified with a user somewhere. And if it's tagged, it's recorded.

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                  • #10
                    Re: How I Think RFID Would Revolutionize Disney Parks

                    Plus RFID is so unsecure and easily hackable. You never want to use it for anything even semi-important - like an entry ticket. Read more about the problems... A simple Google search on RFID security is in order.





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                    • #11
                      Re: How I Think RFID Would Revolutionize Disney Parks

                      I can never trust RFID technology.


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                      • #12
                        Re: How I Think RFID Would Revolutionize Disney Parks

                        Well, then that settles it!

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                        • #13
                          Re: How I Think RFID Would Revolutionize Disney Parks

                          Originally posted by shadylanestudio View Post
                          Record keeping is what RFID is all about. Inventory, tracking, pricing, predicting trends is the main usefulness to having an RFID system. All of these incidents are tagged and identified with a user somewhere. And if it's tagged, it's recorded.
                          thanks for backing up my statement

                          I guess it takes multiple statements from others
                          Quote by Al:
                          To that end I'd like the Internet community to join me in reminding the Disney company that "it all started with Walt." As you can see below we've created some T-shirts, plus a few simple graphics that you can copy and paste into your websites to let folks know how you feel.
                          -Al Lutz


                          Comment


                          • #14
                            Re: How I Think RFID Would Revolutionize Disney Parks

                            People use grocery store club cards all the time and don't have a problem with their spending habits tracked and recorded. Does Joe Public really care if his DL ticket does the same thing with his purchases and riding habits?

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                            • #15
                              Re: How I Think RFID Would Revolutionize Disney Parks

                              Originally posted by Usul831 View Post
                              People use grocery store club cards all the time and don't have a problem with their spending habits tracked and recorded. Does Joe Public really care if his DL ticket does the same thing with his purchases and riding habits?
                              and my grocery card has my work address on it.
                              I don't put my personal info on those.
                              actually I don't have a card from the store
                              I just type in my parents phone number
                              Quote by Al:
                              To that end I'd like the Internet community to join me in reminding the Disney company that "it all started with Walt." As you can see below we've created some T-shirts, plus a few simple graphics that you can copy and paste into your websites to let folks know how you feel.
                              -Al Lutz


                              Comment


                              • #16
                                Re: How I Think RFID Would Revolutionize Disney Parks

                                Originally posted by Usul831 View Post
                                People use grocery store club cards all the time and don't have a problem with their spending habits tracked and recorded. Does Joe Public really care if his DL ticket does the same thing with his purchases and riding habits?
                                And that's a good point, but I think there's a difference between a grocery store club that I'm in and out of fairly quickly and Disneyland that I'm committed to spend a day at. While I think there are many interesting ideas Disney could do with RFID, what I'm uncomfortable with is spending 5-7 hours, maybe for 3 or so days if I'm from out of town, and having folks who can track my whereabouts and trends through out the park while I'm carting around my three 3 kids. It takes just one creep to abuse the RFID and ruin a life. Sorry, no thanks. I do want to be assured of some privacy while I'm there for a long period of time.

                                Comment

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