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Sylvania to sponsor 'it's a small world,' will install illuminated marquee early 2010

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  • News Sylvania to sponsor 'it's a small world,' will install illuminated marquee early 2010

    Sylvania Sponsors Disney's 'Small World'
    Sylvania is sponsoring the "It's a small world" attraction at Disneyland Resort in Anaheim, Calif. The deal, which includes the attraction's first-ever illuminated marquee, is part of a 12-year agreement between The Walt Disney Company and Siemens.

    The agreement includes marketing and promotional rights, attraction sponsorships and a promotional presence that features Siemens products and services at Walt Disney World Resort in Florida and Disneyland Resort in California. Siemens also is the sponsor of the Epcot icon, SpaceShip Earth.

    "The deal between Disney and Sylvania's parent company, Siemens, brings together the world's leading family entertainment company with a premiere global technology and infrastructure company," Mike Colotti, vice president of brand management and marketing communications for Sylvania, tells Marketing Daily. "In addition to marketing and promotional campaigns, our companies work together to develop and integrate Sylvania lighting technologies into Disney attractions and throughout its resorts."

    The illuminated marquee -- the only change to the attraction -- will brighten the overall experience for guests, and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents -- the happy spirit of children everywhere, according to Sylvania.

    Disney's "It's a small world" originally was created for the 1964 New York World's Fair as an exhibit that would benefit UNICEF, which is dedicated to the welfare of children all over the world. The attraction moved to its Anaheim home in 1966. It contains more than 300 Audio-Animatronics figures, representing children around the globe. It also features more than 250 toys and 80 animated props.

    Sylvania also sponsors "IllumiNations: Reflections of Earth" and the "Osborne Family Spectacle of Dancing Lights" holiday show at Walt Disney World. Recent collaborations include promotions for the Sylvania Micro Mini CFL with "Wall-E" and "Tinkerbell" retail displays


    MediaPost Publications Sylvania Sponsors Disney's 'Small World' 12/15/2009

    Photos, news, and commentary every week from Walt Disney's Magic Kingdom!

  • #2
    Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

    Originally posted by MasterGracey View Post

    The illuminated marquee -- the only change to the attraction -- will brighten the overall experience for guests, and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents -- the happy spirit of children everywhere, according to Sylvania.

    MediaPost Publications Sylvania Sponsors Disney's 'Small World' 12/15/2009
    OH! i hope it will be as beautiful as the building!

    Comment


    • #3
      Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

      Children love light bulbs!
      So full of Disney Magic, my eyes are blue.

      Comment


      • #4
        Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

        Sounds cool.

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        • #5
          Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

          You can already see the Sylvania logo at the entrance and exit. I wondered when that was put in.


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          • #6
            Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

            Originally posted by MasterGracey View Post
            The illuminated marquee -- the only change to the attraction -- will brighten the overall experience for guests, and is slated for installation in early 2010. The design is a visual celebration of what the attraction represents -- the happy spirit of children everywhere wall to wall Disney plush, according to Sylvania Disney.

            Disney's "It's a small world" originally was created for the 1964 New York World's Fair as an exhibit that would benefit UNICEF, which is dedicated to the welfare of children all over the world. The attraction moved to its Anaheim home in 1966. It contains more than 300 Audio-Animatronics figures, representing children around the globe Disney Characters. It also features more than 250 toys and 80 animated props even more Disney Characters.

            Upon exiting guests will now be greeted with a new safety spiel addition; "Please buy a plush toy" conveniently translated into 8 different languages!
            there you had a couple typos and neglected to include the new safety spiel announcement... fixed it for you!
            "Happiness is a Low Water Level"

            sigpic

            "Creating magical memories and making Managers cry since 1955!"

            Comment


            • #7
              Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

              Originally posted by techskip View Post
              there you had a couple typos and neglected to include the new safety spiel announcement... fixed it for you!

              Comment


              • #8
                Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                Originally posted by techskip View Post
                there you had a couple typos and neglected to include the new safety spiel announcement... fixed it for you!
                Hey, I didn't write the press release

                Photos, news, and commentary every week from Walt Disney's Magic Kingdom!

                Comment


                • #9
                  Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                  We saw this when we rode on Saturday and were wondering if it was just for the Holiday version.

                  Comment


                  • #10
                    Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                    Oooo...Exciting!
                    Putting the um in forum. Um...

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                    • #11
                      Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                      I saw it in the exit tunnel too and was perplexed. Great news! I've hated the current sign ever since it was installed. However, the press release lied - this is NOT the first ever illuminated marquee for the ride; it always had a flourescent-lit one in the Bank of America days. I love when they "forget" the past.
                      Please consider the environment before printing useless emails

                      Comment


                      • #12
                        Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                        Originally posted by sir clinksalot View Post
                        We saw this when we rode on Saturday and were wondering if it was just for the Holiday version.
                        per the release the install is early 2010... so what you saw may be temporary. Or... it could be another typo in the release.

                        Originally posted by SpectroMan View Post
                        I saw it in the exit tunnel too and was perplexed.
                        we need pics good sir...

                        However, the press release lied - this is NOT the first ever illuminated marquee for the ride; it always had a flourescent-lit one in the Bank of America days. I love when they "forget" the past.
                        "forget" would imply that the individuals responsible would want to remember. I believe the word is "deny" as in "they deny Light Magic was ever a Disneyland parade". The powers that be are very good at denial, be it a simple change that shouldn't have been made or a major flaw that doesn't work out. Disney would not want to admit to a previously illuminated sign being replaced by a non illuminated one that is now being replaced by an illuminated one again. Doing so would prompt the question; "Who was the genius who turned off the lights to begin with?"
                        Last edited by techskip; 12-14-2009, 04:08 PM.
                        "Happiness is a Low Water Level"

                        sigpic

                        "Creating magical memories and making Managers cry since 1955!"

                        Comment


                        • #13
                          Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                          Originally posted by stitchon View Post
                          I was just trying to make the press release relevant by adding a little character to it.
                          "Happiness is a Low Water Level"

                          sigpic

                          "Creating magical memories and making Managers cry since 1955!"

                          Comment


                          • #14
                            Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                            Quick question/speculation:

                            What are the chances that Sylvania might sponsor lights similar to the exterior holiday overlay being used year round? I'm thinking the same layout, but small LEDs so they aren't noticeable during the day. I've never had the chance to see the holiday overlay in person, but the lights look excellent and seem like they would be appropriate all year.

                            Comment


                            • #15
                              Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                              Originally posted by Advent View Post
                              Quick question/speculation:

                              What are the chances that Sylvania might sponsor lights similar to the exterior holiday overlay being used year round? I'm thinking the same layout, but small LEDs so they aren't noticeable during the day. I've never had the chance to see the holiday overlay in person, but the lights look excellent and seem like they would be appropriate all year.
                              It would be REALLY nice for them to at least convert the lights to LEDs for the holidays or something. They installed a new lighting package during the refurbishment last year, so I doubt they'd make the holiday lights permanent, but this is the perfect time to change up the holiday lights.

                              It would be even cooler if they pulled a Hong Kong and embedded the lights in the facade, but that'll probably never happen.

                              Comment


                              • #16
                                Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                                Does anybody know where that sponsorship money goes? Obviously Disney can do what they like with the cash as long as it is within the structure of the contract but do they take the money they save and reinvest it in the park or is that a pipe dream?
                                I am ashamed of what I've done for a Klondike Bar.

                                Comment


                                • #17
                                  Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                                  what's the marquee on small world?

                                  Comment


                                  • #18
                                    Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                                    ^^Not likely. It probably goes back into their pockets where they can gloat about how much money they saved.

                                    ^http://upload.wikimedia.org/wikipedia/commons/d/de/It%27s_a_Small_World!.jpg

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                                    • #19
                                      Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                                      Anyone have a shot of what is in the exit?
                                      "Happiness is a Low Water Level"

                                      sigpic

                                      "Creating magical memories and making Managers cry since 1955!"

                                      Comment


                                      • #20
                                        Re: Sylvania to sponsor 'it's a small world,' will install illuminated marquee early

                                        This is a photo of the Sylvania card in the exit tunnel. You can't read the Sylvania logo very well, this is a lousy shot. But it's there, upper right in the sunburst on the 'making holidays brighter' card.


                                        Comment

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