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Attn: College Students to Create Campaign for Disney Parks

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  • [Other] Attn: College Students to Create Campaign for Disney Parks

    Disney Parks and Resorts and AdU Network are inviting university student
    teams from the Southern California and Orlando, Florida area to create
    our next innovative marketing campaign. Students will be able to form
    their own creative advertising agency teams and develop their own
    campaign plan for a special Disney marketing challenge. We will select
    three teams to travel to our offices in Orlando, Florida, where the
    selected students will present their campaigns to Disney executives,
    stay at our resorts, and, of course- spend a day at The Magic Kingdom.

    Student teams must register at disney.adunetwork.com
    <http://disney.adunetwork.com/> in order to receive their marketing
    brief. The deadline to register is February 25^th , 2011. The program
    will kick-off on February 28th with the distribution of the marketing
    brief. Participating student teams will have six weeks to design a
    single strategy with three marketing execution ideas against a
    particular Walt Disney Company marketing challenge. We will provide
    students with a comprehensive brief that will detail the situational
    analysis, parameters and available resources.

    Students can learn more information and register at
    disney.adunetwork.com <http://disney.adunetwork.com/>

    Looking forward to seeing their applications,

    Dmitriy Katsel l 2011 Disney Marketing
    dmitriy.katsel@adunetwork.com


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  • #2
    Re: Attn: College Students to Create Campaign for Disney Parks

    That is really cool, I wish I was still a student so I could enter.
    The Mickey audience is not made up of people; it has no racial, national, political, religious or social differences or affiliations; the Mickey audience is made up of parts of people, of that deathless, precious, ageless, absolutely primitive remnant of something in every world-wracked human being which makes us play with children’s toys and laugh without self-consciousness at silly things, and sing in bathtubs, and dream and believe that our babies are uniquely beautiful. You know…the Mickey in us.
    -Walt Disney

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    • #3
      Re: Attn: College Students to Create Campaign for Disney Parks

      Thanks for sharing! As a student, I'm definitely eager to apply! Now to round together a team to actually qualify for the competition

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      • #4
        Re: Attn: College Students to Create Campaign for Disney Parks

        SoCal students get all the breaks!

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        • #5
          Re: Attn: College Students to Create Campaign for Disney Parks

          "Disney Parks: They're all the same anyway!"

          The bill is in the mail.

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