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Merchandise revenue

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  • [Question] Merchandise revenue

    So I recently read an article here. I would have never guessed 20%!!
    Merchandise sales typically generate about 20% of theme park revenue
    Wow! So spikes could be what? 30%... or maybe more?!!

    That's huge.

    So I can only imagine that food and beverage is less. maybe 10-15%. Beverages more than food obviously. Isn't much of the food prepared on site?

    The clothes are made over seas. That's the reasoning why the profit is so high?


    "We believed in our idea - a family park where parents and children could have fun- together."

    -Walt Disney

  • #2
    Re: Merchandise revenue

    It is because EVERYONE owns Disney stuff. I live in Southern California and you can not get on the freeway without seeing a Disney licenes plate frame, antenna ball, or decal. I could almost argue that you couldn't park in a parking lot and not see one or some. Now this is just on their car. And only FANs I think will put stuff on their car for the world to see. So if you consider anything in their home, kid's toys, and clothes. Yeah... they sell a ton of $#!T.

    @FromMatterhorn on Twitter & Instagram

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    • #3
      Re: Merchandise revenue

      Well, one thing you learn quick as a parent is kids out-grow stuff really really fast too.


      "We believed in our idea - a family park where parents and children could have fun- together."

      -Walt Disney

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