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Why is the DLR not complying with supply and demand?

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  • Sir.Mouse
    replied
    Re: Why is the DLR not complying with supply and demand?

    I agree and hear ya lazyboy97O. Not being able to restock until this Fall is a MAJOR blow. Just when things were going so well, another shoe drops. One has to wonder, if Disney can't restock until Christmas how much merch did they end up ordering/selling?!

    I wonder if they had an enough to last until the end of summer but it sold out abnormally fast.

    Either way, the DLR is mostly a locals thing, and the locals are pretty well informed; fancrazy or not. So word could spread that things were hot sellers and Disney may walk away with some good publicity. Also, DLR hasn't had a ton of unique land/theme park specific items in a while and that hasn't stopped the crowds from coming.

    What drives me crazy is that people really want those tire hats! Really? And those cone cups too! The world of creating and selling merchandise is very strange to me. You're simultaneously responsible for creating the demand, and yet it's virtually impossible to know what's going to be popular, crazy.
    Last edited by Sir.Mouse; 06-27-2012, 05:41 AM.

    Leave a comment:


  • lazyboy97O
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by Sir.Mouse View Post
    This situation is still less of a travesty than say having warehouses of unsold John Carter merchandise or bins of untouched Tron toys.
    While there is a monetary loss to these items not selling, the lack of the Cars Land merchandise is a potentially bigger problem. People seeing the generic merchandise will not only presumably not spend as much, they will also remember that experience. Those returning may not come back right away, assuming that it is still just the same stuff sold everywhere. This impression would only be strengthened if it really is going to take some time to restock the merchandise. The potential dollars lost is also probably greater than the non-selling merchandise, as there is plenty of mark up.

    Leave a comment:


  • PinBrian
    replied
    Re: Why is the DLR not complying with supply and demand?

    if Disney really does have a TON of Tron merch laying around, I need to find it! Some of that stuff goes for crazy money on Ebay to people who bought Tron pinballs.

    Leave a comment:


  • Dreamer10
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by toonaspie View Post
    To me, this should be a wake up call to Orlando that unique/land-specific items are a better investment as opposed to the generic merchandising that guests will eventually get bored of buying. Even if prices go up as a result at least people will consider the price growth worth it. We already think the majority of merchandise at Disney parks is expensive enough. The only true dealbreaker is if the item is special enough to be worth buying.
    Agree. Let's hope they get the message.

    Leave a comment:


  • MrsMonroe
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by choco choco View Post
    No. Come on guys, don't just lash out at the easiest figurehead you can target. This is like blaming the President as the cause for all your troubles.
    you mean people dont do that already? o.0 lol

    ---------- Post added 06-26-2012 at 03:57 PM ----------

    Originally posted by Broadway Guru View Post
    I don't think HMF meant to blame Meg specifically, more the fact that these decisions are made 3,300 miles away by people who think of DL as WDW's "little brother."
    DL is NOT WDW's little brother!! God i wish i was in charge, i'd show them how to run a freaking media conglomerate!!!

    Leave a comment:


  • DCAfanatic
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by Bob Weaver View Post
    They are inanimate objects. Five hundred years from now they won't even exist any more. They are meaningless in the big picture. There should not be any emotional attachment to an inanimate object. People should be concerned with the people and other living beings in their lives that they love and cherish. For people to be upset that not enough of this or that were manufactured is a symptom of a society that has completely lost its way. Sorry to throw a wet blanket on this discussion, but who really cares whether a particular object is there or not there for you to exchange power-on-paper (money) for...
    I don't know if you do! but if you have kids then you'd understand more!

    ---------- Post added 06-26-2012 at 03:01 PM ----------

    Originally posted by toonaspie View Post
    To me, this should be a wake up call to Orlando that unique/land-specific items are a better investment as opposed to the generic merchandising that guests will eventually get bored of buying. Even if prices go up as a result at least people will consider the price growth worth it. We already think the majority of merchandise at Disney parks is expensive enough. The only true dealbreaker is if the item is special enough to be worth buying.
    Exactly!

    Leave a comment:


  • Quentin
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by Bob Weaver View Post
    They are inanimate objects. Five hundred years from now they won't even exist any more. They are meaningless in the big picture. There should not be any emotional attachment to an inanimate object. People should be concerned with the people and other living beings in their lives that they love and cherish. For people to be upset that not enough of this or that were manufactured is a symptom of a society that has completely lost its way. Sorry to throw a wet blanket on this discussion, but who really cares whether a particular object is there or not there for you to exchange power-on-paper (money) for...
    Five hundred years from now they won't exist, 5 billion years from now the earth won't exist so its meaningless in the big picture of the universe. Look the hat won't be here in 500 years but neither will the person who bought it. Just because someone is upset that the hat they really want is not available does not mean society lost it's way. If it increases the happiness of the person who purchased it, then it is not meaningless.

    Leave a comment:


  • toonaspie
    replied
    Re: Why is the DLR not complying with supply and demand?

    To me, this should be a wake up call to Orlando that unique/land-specific items are a better investment as opposed to the generic merchandising that guests will eventually get bored of buying. Even if prices go up as a result at least people will consider the price growth worth it. We already think the majority of merchandise at Disney parks is expensive enough. The only true dealbreaker is if the item is special enough to be worth buying.

    Leave a comment:


  • Sorcerer's Apprentice
    replied
    Re: Why is the DLR not complying with supply and demand?

    Tour guide Barbie comes to mind - "Back in 1995, short-sighted retailers did not order enough dolls to meet demand."

    Leave a comment:


  • sir clinksalot
    replied
    Re: Why is the DLR not complying with supply and demand?

    You think they would have learned their lesson after Toy Story:

    Barbie
    "And this is the Buzz Lightyear aisle. Back in 1995, short-sighted retailers did not order enough dolls to meet demand."

    Leave a comment:


  • HMF
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by Broadway Guru View Post
    I don't think HMF meant to blame Meg specifically, more the fact that these decisions are made 3,300 miles away by people who think of DL as WDW's "little brother."
    What I mean is that if all merchandise decisions are made in Orlando then Meg and co. are to blame. You would be amazed how out of touch WDW Management is.

    Leave a comment:


  • MAH4546
    replied
    Re: Why is the DLR not complying with supply and demand?

    What you are referring to is not the concept of supply and demand.

    If you want Disney to "comply" with supply and demand, then you essentially want Disney to raise the price of souvenirs.

    Disney simply underestimated the demand for $12 cone cups. Can you blame them? I wouldn't have thought people would go crazy for them either.

    Leave a comment:


  • jsmith11618
    replied
    Re: Why is the DLR not complying with supply and demand?

    Sometimes these things happen, its not the end of the world and it happens all the time in retail.

    Leave a comment:


  • swampymarsh
    replied
    Re: Why is the DLR not complying with supply and demand?

    Economics.
    Subject 1.
    S=D P=P
    S<D P=P+x

    Subject 2.
    Substitution

    Marketing
    Create Demand by limiting Supply to increase perceptive value to allow selling at a higher Price.

    Are they loosing money because they don't have this stuff to sell for a short while? Probably not much and more likely making more so they can laugh taking it to the back.

    Leave a comment:


  • Bob Weaver
    replied
    Re: Why is the DLR not complying with supply and demand?

    They are inanimate objects. Five hundred years from now they won't even exist any more. They are meaningless in the big picture. There should not be any emotional attachment to an inanimate object. People should be concerned with the people and other living beings in their lives that they love and cherish. For people to be upset that not enough of this or that were manufactured is a symptom of a society that has completely lost its way. Sorry to throw a wet blanket on this discussion, but who really cares whether a particular object is there or not there for you to exchange power-on-paper (money) for...

    Leave a comment:


  • loungefly97
    replied
    Re: Why is the DLR not complying with supply and demand?

    You probably don't want to hear this, but the only way they could have prevented running out before more arrived would have been to raise prices to a premium within the first couple days of reopening.

    Leave a comment:


  • Armadillo4
    replied
    Re: Why is the DLR not complying with supply and demand?

    Disney severely underestimated the demand for some of the unique items. And that's definitely a mistake. But I'm guessing they are complying with the demand by ordering more stock as quickly as they can. I doubt the executives are "not complying" and refusing to order more stock.

    If predicting supply-and-demand ahead of time for unreleased products were that easy, then all businesses would be extremely successful. Even the best companies underestimate demand from time to time. When the iPhone 3G came out, my sister had to wait 5 weeks before her order finally arrived. Apple dealt with a notorious product shortage during that release. And I also remember shopping for a Nintendo Wii when it first came out in 2006. I forget how long it took, but it was several weeks before I finally found one at a decent price--i.e. not marked up 100% or higher by a 3rd-party retailer.

    As others have also written, I do hope the executives are taking note of the popularity of land-specific merchandise and give the fans more of the really unique products that we love.

    Leave a comment:


  • Broadway Guru
    replied
    Re: Why is the DLR not complying with supply and demand?

    Originally posted by HMF View Post
    Meg Crofton.
    Originally posted by choco choco View Post
    No. Come on guys, don't just lash out at the easiest figurehead you can target. This is like blaming the President as the cause for all your troubles.
    I don't think HMF meant to blame Meg specifically, more the fact that these decisions are made 3,300 miles away by people who think of DL as WDW's "little brother."

    Leave a comment:


  • disney_leonard
    replied
    Re: Why is the DLR not complying with supply and demand?

    Merchandise is a complex issue as already mentioned- Tron and John Carter merchandise is moving nicely- to the Character Warehouse. I was surprised at the popularity of the Cozy Cone drink holders. Very expensive for a traffic cone shaped drink cup. But, WOW- they were everywhere opening weekend. People were even buying them without beverages. Who knew? As for those stylish tire hats- I didn't see as many of those flying off the shelf at $25 but clearly they are. I would like to get the Carsland CD but when you check retail stores today you can't find CD's anymore. The market for CD's is dead. But you would have to consider why it's dead- because you can download digital music. Oops. Where can we buy digital versions? Good question.

    I don't know if it's true but I have been told that the DLR merchandise warehouse space is very limited. Items from the Disneyana Shop have been sent to Company D because they were in the warehouse too long. Nice for CM's but with that mentality you can understand why they limit "new" items.

    Leave a comment:


  • Sambo
    replied
    Re: Why is the DLR not complying with supply and demand?

    Those poor kids in China are cranking them out as fast as they can. Cut them some slack.

    Leave a comment:

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