The success of Cars Land has cemented into place Disney's brand marketing strategy and there is no going back. I know this is painful and disappointing to many of us, but I think that it's time for us to accept this new reality. There will probably never be an original attraction ever built in the U.S. again, with the possible exception of big thrill rides. This is what Disney does now as a company, they market their most popular brands across all of their empire and from a business perspective it's working. They have no reason to change until it stops working and there's no sign that it will not continue to work. Even on this board, most fans want to see their favorite movie made into a ride. The success of Harry Potter was the last major step, but now with Cars Land's success, I just don't see Disney ever taking the risk on an original idea ever again.
For those who, like me, are fans of theme park design and believe it is its own unique art form, well, we're all going to have to wait for the next Walt to come around or go visit the parks abroad. But I think it's time to end all this complaining about Disney not doing original rides. That era is over, that's not what Disney does anymore, it's time to stop complaining and except it or move on.
For those who, like me, are fans of theme park design and believe it is its own unique art form, well, we're all going to have to wait for the next Walt to come around or go visit the parks abroad. But I think it's time to end all this complaining about Disney not doing original rides. That era is over, that's not what Disney does anymore, it's time to stop complaining and except it or move on.
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