[Rumor] Another Possible Ticket Price Hike?

[explodingboy]

From the Rumor Mill:

I didn't see this posted here yet, but in a recent MousePlanet article, David Koenig writes about getting word of yet another possible ticket price hike.

Now obviously, this all sounds like speculation - and who knows what the outcome will be. I just wanted to share the article and get your thoughts on the topic. With the price increase that just happened, and hypothetically speaking, do you think that Disney eventually charging $100 bucks a head for admission will cause problems with folks trying to get in the parks? Discuss.

$100 a Head? (Mouse Tales' David Koenig) by David Koenig

[ohmyjustin]

Re: Another Possible Ticket Price Hike?

I thought this was kind of the assumption. It's frustrating, though, because we shouldn't be charged for how much is offered, but rather by how much we can get. You shouldn't have to pay for the whole menu if you're only ordering a meal for yourself. I get that this is hard to manage without resorting to ride tickets, but a happy medium would be good.

[mickeyfan42]

Re: Another Possible Ticket Price Hike?

ok, getting my tickets ASAP

---------- Post added 07-18-2012 at 03:38 PM ----------

I thought this was kind of the assumption. It's frustrating, though, because we shouldn't be charged for how much is offered, but rather by how much we can get. You shouldn't have to pay for the whole menu if you're only ordering a meal for yourself. I get that this is hard to manage without resorting to ride tickets, but a happy medium would be good.

I think the best solution is to dissovle the AP program, and instead charge everyone daily, that way the daily prices could be much lower then they are

I'm already running :mob:

[JerrodDRagon]

Re: Another Possible Ticket Price Hike?

They really don't want poor people coming into there parks.....if this is true I'd say this is my last year with a pass....I wont be able to find anyone willing to pay 100 bucks to go the park...just get a Universal and Knotts pass

[brenden]

Re: Another Possible Ticket Price Hike?

LOL This thread is going to be a mess. I'll just wait to hear something official than a rumor that says "warned one cast member" before getting upset about it.

[Santoanderson]

Re: Another Possible Ticket Price Hike?

They really don't want poor people coming into there parks.....if this is true I'd say this is my last year with a pass....I wont be able to find anyone willing to pay 100 bucks to go the park...just get a Universal and Knotts pass

It won't take long for them to here the news and jack-up their own ticket prices. That's the theme park economy -- charge as much as you can without looking too greedy. You see this at a lot of smaller, crappier amusement parks, but at least I know with Disney that the extra couple of bucks is going to improve the park somehow.

[Mr Wiggins]

Re: Another Possible Ticket Price Hike?

F...With the price increase that just happened, and hypothetically speaking, do you think that Disney eventually charging $100 bucks a head for admission will cause problems with folks trying to get in the parks? Discuss.

I think $100 a head will happen sooner than anyone thinks -- and will be merely a blip on the way to $125 and above.

So far as attendance is concerned, it won't have any effect. Not as long as there are tens of millions of potential new AP customers within driving distance of Anaheim, and plentiful package deals for DLR and WDW tourists.

...at least I know with Disney that the extra couple of bucks is going to improve the park somehow.

The Disney Company that plowed its profits back into improving Disneyland died 27 years ago. The post-1985 Disney Corporation works under a different business model: they raise prices for the purpose of raising profits for the stockholders. They do not raise prices to get the money to spend on park improvements.

[JerrodDRagon]

Re: Another Possible Ticket Price Hike?

^I'll get excited when they hike prices and at the same time announce another big expansion

Sure next year they have the Fantasy Fair...but I'm not going to "use" the area yet I pay more for it? Carland makes sense its for everyone but next year they have NOTHING new coming beside maybe ONE new show based off Tangled...worth ten bucks more for a ticket? I think not

[Santoanderson]

Re: Another Possible Ticket Price Hike?

The Disney Company that plowed its profits back into improving Disneyland died 27 years ago. The post-1985 Disney Corporation works under a different business model: they raise prices for the purpose of raising profits for the stockholders. They do not raise prices to get the money to spend on park improvements.

But at the same time Disneyland just unveiled a $1 Billion+ facelift for the park. It's not like they're charging an extra twenty bucks for a ticket and saying "We hope you enjoy the same stuff that's been here for 50 years."

[bayouguy]

Re: Another Possible Ticket Price Hike?

Maybe Disney would make more money if they would let go of all the people trying to figure out how to make more money.

[phantasmic]

Re: Another Possible Ticket Price Hike?

Disneyland will eventually go the way of things like watching professional sports games live

at some point, it will be full of people who are crazy hardcore fans that would pay pretty much anything to get in because its an obsession, and rich people who go because it's something rich people do to be exclusive (not because they particularly enjoy it)

[mickeyfan42]

Re: Another Possible Ticket Price Hike?

Maybe Disney would make more money if they would let go of all the people trying to figure out how to make more money.

yep, like why not have each store (apart from maybe Elias and Co, Emporium, and World of Disney) to have store specific merchandise, and then have a few things that pop up in each store in 1 land. Then have Emporium and Elias and Co respectively have the most popular things from the parks, as well as "Park" items (like DCA shirts, DL shirts, etc). Then in World of Disney, have the park and resort merch, atenna balls, etc. If they had unique things in each of the stores (this includes the pin trading stations) they would see more $$ coming in.

[Mr Wiggins]

Re: Another Possible Ticket Price Hike?

But at the same time Disneyland just unveiled a $1 Billion+ facelift for the park. It's not like they're charging an extra twenty bucks for a ticket and saying "We hope you enjoy the same stuff that's been here for 50 years."

They were forced to spend the $1billion+ because DCA was, as they admitted, a decade-old failure. The pre-1985 Disney invested in park improvements whether they had to or not, because keeping Disneyland #1 in innovation, ingenuity, creativity and showmanship was the company's philosophy and business model -- as is demonstrated by the huge list of improvements vs. the low rate of admission increase in Disneyland's first 30 years.

In contrast, the post-1985 Disney is a Wall Street style corporation that follows a least-cost investment philosophy and a profits-first business model. They do the minimum improvements necessary to keep attendance from falling, and they raise prices continuously -- as demonstrated by the relatively small number of improvements vs. the enormous rate of admission increase in Disneyland's last 27 years.

[DisneyIPresume]

Re: Another Possible Ticket Price Hike?

LOL This thread is going to be a mess. I'll just wait to hear something official than a rumor that says "warned one cast member" before getting upset about it.

If these hikes don't happen within this year they will definitely happen 2-3 years from now. It might be just a rumor now but it won't be long until it is a fact.

[Mr Wiggins]

Re: Another Possible Ticket Price Hike?

Disneyland will eventually go the way of things like watching professional sports games live

at some point, it will be full of people who are crazy hardcore fans that would pay pretty much anything to get in because its an obsession, and rich people who go because it's something rich people do to be exclusive (not because they particularly enjoy it)

Exactly -- the branded lifestyle audience. Hence the Disney Corporation model of basing new attractions, lands and upgrades on brand franchises.

As was well said in another post:

...Not everyone expects to be shilled and hawked at every step of the way, unless you are a lifestyle consumer who has branded yourself w/Disney. The branded lifestyle audience (BLA) is a much easier sale, as it tends to be less demanding and extremely loyal. Disney has spent the last several years reinventing itself as an IP management and marketing company rather than a creative one, and has chosen to target the BLA as part of this strategy.

...to which you only need add constant price increases, an aggressive marketing strategy of E-Z Payment APs, an operating strategy that keeps employee pay and training at fast food drivethru levels, and presto -- you have the formula that fulfills Disney's profits-first corporate business model.

[MrsMonroe]

Re: Another Possible Ticket Price Hike?

eh doesnt bother me because ive got money but it is stupid because there are people who's dream is to go to disneyland and now they might not afford it. just stupid

[Mr Wiggins]

Re: Another Possible Ticket Price Hike?

eh doesnt bother me because ive got money but it is stupid because there are people who's dream is to go to disneyland and now they might not afford it. just stupid

Stupid? Not to Disney. For a corporation that sees increasing it profits as Job One, raising prices on its in-demand product is the smartest thing it could do. Favoring customers who have greater disposable income is all to Disney's financial benefit.

[biggsworth]

Re: Another Possible Ticket Price Hike?

This rumor can pretty much be posted everyday. Because it's a form of entertainment and there is a demand it will continue to go up just like everything else in life we do for fun (Sports, Movies, cars, etc).

[JerrodDRagon]

Re: Another Possible Ticket Price Hike?

^movies don't go up every year...heck movies go on sale for dirt cheap on days of the year....Disneyland will cost you 50 bucks for a half day on an event...that's the cheapest you can go

[Disneytwins]

Re: Another Possible Ticket Price Hike?

I don't think it's stupid. It's obviously not good for me, but its a good move on their part.