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  • [Rumor] No more annual passes in 2013?

    I heard a rumor from that annual passes may be eliminated in 2013. The reason is because the average annual passholder does not spend as much money while in the parks as a tourist. I certainly hope this rumor is not true. Has anyone else heard this? I know if I can't buy an annual pass I will not go to the parks more than once a year. I will also stop collecting Disney. The bright side - I will save a lot of money!

  • #2
    Re: No more annual passes in 2013?

    yes, plz. some ap go to DLR WAYYY too much. like, you went there this week, why exactly are you going again next week. but if it wasn't crowded i wouldnt mind as much.

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    • #3
      Re: No more annual passes in 2013?

      Originally posted by DannyLand View Post
      yes, plz. some ap go to DLR WAYYY too much. like, you went there this week, why exactly are you going again next week. but if it wasn't crowded i wouldnt mind as much.
      We are going again because we enjoy it... Stop jealin'
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      • #4
        Re: No more annual passes in 2013?

        This can't be true! They make way too much money from AP's, don't they?? :unsure:

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        • #5
          Re: No more annual passes in 2013?

          AP's are great marketing tools. They are upping the prices and many are not renewing because of that, but I doubt they are discontinuing it.

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          • #6
            Re: No more annual passes in 2013?

            I doubt the rumor is true since the marketing geniuses are finding ways to get AP's to spend more (meaningful) time & money in the parks, i.e. Carsland AP preview, Candellight Processional, etc. I wouldn't be surprised though if one or both of the SoCal AP's are discontinued as they are likely the reason for the typically crowded weekends.
            Many Bothans died to bring you these fastpasses.

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            • #7
              Re: No more annual passes in 2013?

              APers, for the most part, spend a lot of money on pins and limited merch items. I know when I go, sometimes once a week or once every few weeks, I spend money on food and on seasonal treats. Without APer, yes the park wouldn't be as packed...but Disney would lose a lot of money that they have come to depend on.
              Little and broken, but still good.

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              • #8
                Re: No more annual passes in 2013?

                They are going to cut off 50% of their income? I think not.

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                • #9
                  Re: No more annual passes in 2013?

                  Also, Aper's are not limited to Ca. My family who lives in Az all have passes even though they come maybe twice or three times a year. And if you saw their houses you'd think you had walked into Disney Store.
                  Little and broken, but still good.

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                  • #10
                    Re: No more annual passes in 2013?

                    As bad as people make APer's to be.....honestly without them Disneyland would make so much less...they'd have to cut down on the maintenance and the parks would become MUCH worst...\

                    I know I'd only go...maybe once every 2 years without an AP..I spend much more as an AP..then not one....Locals are going to be cheap but at least with the Aps they get 200-650...upfront
                    Happy Halloween!!!

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                    • #11
                      Re: No more annual passes in 2013?

                      Originally posted by JerrodDRagon View Post
                      As bad as people make APer's to be.....honestly without them Disneyland would make so much less...they'd have to cut down on the maintenance and the parks would become MUCH worst...\
                      So you're saying the first 34 years of the park were bad?
                      Fear of the unknown.

                      They are afraid of new ideas.


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                      • #12
                        Re: No more annual passes in 2013?

                        Originally posted by mekchin View Post
                        I heard a rumor from that annual passes may be eliminated in 2013. The reason is because the average annual passholder does not spend as much money while in the parks as a tourist. I certainly hope this rumor is not true. Has anyone else heard this? I know if I can't buy an annual pass I will not go to the parks more than once a year. I will also stop collecting Disney. The bright side - I will save a lot of money!
                        If that's the main problem then I highly doubt that ending the AP program will do them much good. If people were given better motivation to spend more in the parks than the situation could be improved. I'm not saying make everything cheaper but the food, the service, and the merchandising all have to be worth the large price tag. For example: If most of the merchandise can be bought online or at your local Disney store for less, why buy it for more in the Disney parks?

                        I had suggested this before, but I'm thinking as an addition to the AP discounts have an AP rewards spending program where if you spend a certain amount of dollars during your visits you could be entitled to more exclusive discounts or win prizes and stuff.

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                        • #13
                          Re: No more annual passes in 2013?

                          HAHAHA If this was true DL would loose so much money with how many APers there are. They make way too much on them. It'd be like them saying, "No please don't give us your money any more."


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                          • #14
                            Re: No more annual passes in 2013?

                            durring the slow times the Ap helps to keep the park going, that is the reason they have the souther Cal passes. It is also why they are blocked out during the summer.
                            I doubt that they will do away with the AP, they might change them but they will still be around.
                            We got a card in the mail reminding us to regester our AP online. I think they are starting to see a drop off of Ap renewals.
                            Only time will tell what is going to happen.

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                            • #15
                              Re: No more annual passes in 2013?

                              Originally posted by mouseknotts View Post
                              durring the slow times the Ap helps to keep the park going, that is the reason they have the souther Cal passes. It is also why they are blocked out during the summer.
                              That is a good point that is important about running the company. While there are many people looking for extra work that are willing to work just on thier weekend, there are more that need full time 5 days a week jobs. Evening out the demand to staff the park, makes it easier to staff the park. This doesn't just extend to frontline CMs but also entertainment, maintenance and more. In sum this can be a money saver as well since you can pay lower wages to find full time employers instead of higher wages to attract harder to find part timers, lower cost per employee.

                              Originally posted by mekchin View Post
                              The reason is because the average annual passholder does not spend as much money while in the parks as a tourist.
                              This is probably true on revenue per guest day, but not revenue per guest. Many APHs would only go to the park a day or single trip per year if they didn't have an AP.

                              In my experience I used to go every now and then, a couple times per year. They get two tickets, a few meals, and a few souvenires out of me. When I got an AP they got the cost of a few tickets, dozens of meals, and several souvenires from me. Also I started taking my family, while this is a change that may of occured anyway, having an AP I asked them to join me, which they do a couple times a year multiplying the revenue. I also stay onsite which means a lot more revenue from me, 2 or 3 times a year, instead of a rare night in the old Disneyland Hotel(which wasn't owned by Disney).
                              Be Cool Stay in School!
                              Next year I'm trying for a summer internship at Stark Industries.

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                              • #16
                                Re: No more annual passes in 2013?

                                It's a revenue game and the simple fact is most local AP holders do not spend money inside the park once they have the AP. SoCal ap's may have driven attendence but it has lowered revenue. I doubt the AP program is going away but I bet there are some major changes coming.
                                BGood! It's not just my motto its my name!

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                                • #17
                                  Re: No more annual passes in 2013?

                                  I doubt this very much. First off DL is a very local driven park. It depends too much on the reliable stream of cash it gets from the loyal pass holders.

                                  Second, I doubt tourists and once a year locals could support the park in its current state. Back before the AP program, attractions, maintenance and everything about the parks were a lot cheaper. Less codes and regulation and the rides were a lot simpler. But these days, to stay competitive, new offerings need to be bigger and better than the pre AP structure could support. Cars land probably could not be built with tourist dollars alone.

                                  Third, APs probably add a ton of income that most likely doesn't drive up the costs to run the park. What I mean is, disney probably doesn't spend much more to run the parks with the added burden of pass holders. I bet the park runs at full steam well below the guest count reaches full capacity. Anything over that number is extra profit and APs definitely help with that. So even though APs may only spend a few dollars a visit, their presence probably doesn't cost much more if any compared to if they weren't there. Park costs dont increase proportionally with attendance increases.

                                  From a business perspective, there is just far too much to lose for this rumor to be true. The parks depend too heavily on the program and its steady income. And it would be unwise to alienate your biggest, most vocal, and most critical customer group you have. Its highly unlikely that this is gonna happen.
                                  In the quest for quality, I have no problem with the characters footing the bill.

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                                  • #18
                                    Re: No more annual passes in 2013?

                                    Originally posted by swampymarsh View Post
                                    This is probably true on revenue per guest day, but not revenue per guest. Many APHs would only go to the park a day or single trip per year if they didn't have an AP.
                                    I think this is the crux of it. If you add up what each APer spends in the park every year, in terms of parking (if they didn't include it), food, merch and special events like the Halloween Party, it's probably easily double or triple the cost of their AP.

                                    In my own experience, as an AP I do tend to spend more on merch and food than I would if I were buying a hopper ticket. My mindset is "oh, that pin is only $10, dinner is only $11, $3 for that treat isn't bad..." and it adds up. Not "ZOMG. I just paid $100+ for one day. I'd better watch what I spend now..." As an AP, I am giving Disney $300 + for my pass (Southern CA), plus between $10 and $50 every trip. Without an AP I doubt I would come to Disney more than once a year and they'd perhaps get $150 out of me.

                                    Getting rid of the AP program would really tank a lot of Disney's income.
                                    Last edited by Malina; 10-01-2012, 11:13 PM.
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                                    • #19
                                      Re: No more annual passes in 2013?

                                      Is there evidence somewhere (actual figures from Disney and not fan conjecture) that AP holders spend less? I'm just curious as I see this trotted out a lot and I'm interested in the source.
                                      As an out of town Premium passholder, I know it certainly isn't the case with my family lol

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                                      • #20
                                        Re: No more annual passes in 2013?

                                        Originally posted by mekchin View Post
                                        I heard a rumor
                                        I believe those are the key words. Until there is something official, we should all just assume it is business as usual with APs.
                                        "Greetings, Starfighter! You have been recruited by the Star League to defend the Frontier against Xur and the Ko-Dan Armada."

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