When I saw Disney Vault I expected...

[Walt Jr.]

A bunch of stuff like Disney Treasures, old memerobelia, and like collectibles instead of what they currently had. What did you expect?

[Tui]

Re: When I saw Disney Vault I expected...

Merchandise and from what I hear, my expectations have been reached.

[French25Fan]

Re: When I saw Disney Vault I expected...

A bunch of stuff like Disney Treasures, old memerobelia, and like collectibles instead of what they currently had. What did you expect?

Just based on the name of the store I was expecting the same things you were. Boy were we off!

[Quacky4Donald]

Re: When I saw Disney Vault I expected...

My partner even commented that maybe they would have the older Disney DVDs/VHS movies that went into the "vault." I mean wouldn't that be a good marketing idea? Have the "vaulted" movies be only available at that store after they go away from the general stores like Target, Suncoast, etc.? It would make people go to DTD to get the movies they love. They'd get MASSIVE sales from that!

...Joe...

[Janie]

Re: When I saw Disney Vault I expected...

My partner even commented that maybe they would have the older Disney DVDs/VHS movies that went into the "vault." I mean wouldn't that be a good marketing idea? Have the "vaulted" movies be only available at that store after they go away from the general stores like Target, Suncoast, etc.? It would make people go to DTD to get the movies they love. They'd get MASSIVE sales from that!

...Joe...

I wouldn't be opposed to this in general principle, if they made those titles also available online or via catalog. In fact, they could release some titles that they're not sure would be successful major DVD releases in the general market. Maybe something a little akin to a DVD version of the now-defunct Wonderland Music Store's burn-by-request CDs (which Disney is closing because they'll be putting all those classic albums on iTunes, supposedly). I don't know, they may do something stupid, like choose to put those movies on iTunes as well. Which won't go over well if they did decide to do it, but would be consistent with current boneheaded corporate decisions that will be remembered in future years as "the age when some faceless suit at Disney decided to do something really stupid that wasted everybody's time."

[MadMadameMim]

Re: When I saw Disney Vault I expected...

I expected to see everything Disney in that store. Boy, was I wrong. The belts would have been really cute had they had the Disney characters on the belt buckles and even on the belts themselves. Most of the stuff I saw in that store was like the normal merchandise found on Melrose. Disappointing.

[travelmom]

Re: When I saw Disney Vault I expected...

What a shame.
Catering to Rodeo Drive shoppers who can shop on Rodeo Drive.
Disney fans would cough up the same kinds of cash for real memorabilia, and real "Vault like" Disney treasures.

[DLandFansAZ]

Re: When I saw Disney Vault I expected...

Well a big thank you to everyone and all the threads about this store, you just saved me time by letting me know to not even stop by.

[Skunkwerx]

Re: When I saw Disney Vault I expected...

Same here.

I was hoping to see a "one of kind" style store, similar to a WDW MGM Studio store that I visited aroun 1992-93... Can't remember the name of the store...but I remember the store having lobby cards, and more obscure merchandise. I bought a couple of folded reprints of Mickey Mouse posters.. Wild Waves and Shanghied and a Winnie the Pooh lobby card set that I have yet to frame.

IMHO.. I am ok with the couture line they are trying to market but I think they missed the mark on the naming of this store. For me, the word "VAULT" refers to something of value such as of course money or a collectable or rarity... not a $65 dollar t-shirt or pair of sunglasses.

DLR could make a killing if they opened a true "VAULT" store with merchandise and items that they pulled from backstage. I know they have in the past for special auctions and Disneyana...but a lot of guests visiting locally and from out of state or out of the country IMHO would make impulse buys with items from the past... eg; Parking Signs from the old lot, ride vehicles, posters, odds and ends rather than make people hunt around Ebay for items that pop up mysteriously.

[ALIASd]

Re: When I saw Disney Vault I expected...

A bunch of stuff like Disney Treasures, old memerobelia, and like collectibles instead of what they currently had. What did you expect?

How much of a surprise could this have been. There wasn't too much deception planned or displayed on Disney's part with regards to this retail outlet's merchandise or theming, the following ran on their website for months (with the now open just added)

Disney Vault 28 - NOW OPEN

Now Open!
Disney Vault 28 - Where hip trends collide with Disney couture
Replete with hip, funky, sexy, comfy clothes this contemporary style boutique - paired with an upscale "Disney" creative edge - a place where unexpected finds in apparel, jewelry and accessories is synony'mouse' with today's latest styles. Disney Vault 28 has an urban eccentric feel that captures the fashion, art, and music that reflects a southern california lifestyle.

Disney Vault 28 will offer an ever-changing mix of clothes and accessories for both men and women as well as a select range of gifts and home accessory items, not to mention our own Disney apparel which has been given an unexpected twist. Disney Vault 28 will have a menu of items on their list this Fall, so be sure to frequent this A-List only hot spot for the latest styles, traveling trunk shows and special events.

Be sure to stop by this hip new location in the Downtown Disney

For more information, please visit www.DisneyVault28.com
Information subject to change without notice. Separate admission is required to enter Disneyland

[Fishbulb]

Re: When I saw Disney Vault I expected...

I expected more than just another "Build-a-Whore" I thought there would be rare Disney collectables, Posters, and other things that you would otherwise find in the Disneyana store on Main Street.

I suppose another Disney Collectables store WOULD be overkill, but could they have at least stocked the store with merchandise that was, well, more tastefull?

[Dustysage]

Re: When I saw Disney Vault I expected...

I expected more than just another "Build-a-Whore" I thought there would be rare Disney collectables, Posters, and other things that you would otherwise find in the Disneyana store on Main Street.

I suppose another Disney Collectables store WOULD be overkill, but could they have at least stocked the store with merchandise that was, well, more tastefull?

From what I've seen so far, the merchandise looks really nice. I think the potential problems that are being highlighted above have more to do with a lack of affordable options and a lack of product diversity. A few up scale collectibles along with those expensive Disney jeans might just lure in a few more sales.

[Mousey Girl]

Re: When I saw Disney Vault I expected...

As a plus sized woman (or BBW) I have no desire to go into that store, where a size 10 is considered "large." I also don't do well with what I have heard about their lack of customer service.

[The Mad Hatter]

Re: When I saw Disney Vault I expected...

The store is complete trash. I was expecting high end merchandise, not 'trendy' runway junk.

[frecky]

Re: When I saw Disney Vault I expected...

Just another store at DTD that has stuff that I cant afford.

[TanyAnnette]

Re: When I saw Disney Vault I expected...

I agree that I also expected something totally different from this store. Reading about the reviews of the store from various reports via MiceChat is a little bit of a let down...

Now Open!
Disney Vault 28 - Where hip trends collide with Disney couture
Replete with hip, funky, sexy, comfy clothes this contemporary style boutique - paired with an upscale "Disney" creative edge -

Is it me or should "Sexy" and "Disney" not be in the same sentence?

[Uzmati]

Re: When I saw Disney Vault I expected...

A bunch of stuff like Disney Treasures, old memerobelia, and like collectibles instead of what they currently had. What did you expect?

Something more, something better, than a Hot Topic clothes section rip off.
We were LAUGHING about the prices of stuff in there yesterday. $175.00 for a 3" wide Belt with a Disney buckle. Black Flip Flops with a few rhinestones glued on at the center point of the strap for $60.00 a cheap rubber pair. Shirts you could get cheaper (or at least very darned good facsimiles thereof) at World of Disney or in the park itself. That goshawful Tatiana Tarantino jewlery you can get cheaper online. Who ever buys the products for that shop should be fired, TODAY.

It was shameless, sad and made me think Eisner/Pressler and that Harriss woman were back in control for a few minutes.

Of course, your tastes and mileage may vary

[iluvdisney01]

Re: When I saw Disney Vault I expected...

My partner even commented that maybe they would have the older Disney DVDs/VHS movies that went into the "vault." I mean wouldn't that be a good marketing idea? Have the "vaulted" movies be only available at that store after they go away from the general stores like Target, Suncoast, etc.? It would make people go to DTD to get the movies they love. They'd get MASSIVE sales from that!

...Joe...

Same here. That's what I expected!

[ltlmrm8]

Re: When I saw Disney Vault I expected...

I was VERY disappointed. I was hoping for unique, vintage, classic Disney "treasures", if you will. Instead I found some chonies with a sketch of Snow White on them for $42 (or was it $46?). And it was just a thong! Imagine how much the full-butt ones would cost with all that extra fabric! (I will issue a disclaimer, though - they were beautiful, for what they were, and if anyone would like to buy me a pair, I won't complain... )

[sediment]

Re: When I saw Disney Vault I expected...

I expected German Disney memorabilia.