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Need Help on DisneylandCost Analysis Breakdown

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  • Need Help on DisneylandCost Analysis Breakdown

    My brother is doing a big marketing project on Disneyland (he was actually assigned it!) So, he's been asking me a ton of questions.

    I need figure out 2 things: future growth expectancy - like increase of people and sales.
    and also a break even analysis
    which means I need to know how many people must go through the Disneyland gates so that they will breakeven
    I need to know average daily persons in, average daily ticket sales price, total of all fixed costs to run the park, and any variable costs that there may be

    Anyone know where I can find out this info? Or does it even exist. I know there was a thread a while back on how much money does disneyland make and nobody had an answer.

    Thank you for your help!
    sigpic
    Will trade husband for Disneyland and DCA Pins!

  • #2
    Re: Need Help on DisneylandCost Analysis Breakdown

    I think your brother should do his own homework. Er, I checked your age. Is your brother still in school?

    Anyway, the closest thing you can get to that information is the Walt Disney Company's annual report. I don't think there is specific information for individual Disney parks. I think they are all sort of lumped together.

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    • #3
      Re: Need Help on DisneylandCost Analysis Breakdown

      He's been trying - but couldn't find anything specific either - thought someone here might know a secret or two!
      sigpic
      Will trade husband for Disneyland and DCA Pins!

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      • #4
        Re: Need Help on DisneylandCost Analysis Breakdown

        Most of that information is proprietary.

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