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DLR Offering All California Residents Discounted 3 Day Tickets

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  • DLR Offering All California Residents Discounted 3 Day Tickets

    Well that didn't take long...

    https://disneyland.disney.go.com/off...bid=2031839508

    I do not remember them doing this in June before when the they are at peak tourist season? Am I miss remembering?

    I find it interesting that this one is good until Sept when in the past you had to use all three days within like 15 days or something.
    Attached Files
    Disneyland Fan since the 70's

  • #2
    Clearly demand must be softer than they had hoped. Reservations available for both parks every day now that the 4th of July holidays have ended.

    I'm tempted to buy the ticket and go again after having just been during the past two weeks. For me, crowds were perfect in Disneyland, but in DCA, there were still too many people. Still hanging on to see what the "membership program" may bring.

    Comment


    • #3
      This development perfectly fits the rumor floating around that passes will be back in January. Disney doesn't want passes back before the lucrative holiday season so this makes sense as a move to bridge the gap to Halloween without any season passes.

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      • #4
        Originally posted by xPhoenix View Post
        This development perfectly fits the rumor floating around that passes will be back in January. Disney doesn't want passes back before the lucrative holiday season so this makes sense as a move to bridge the gap to Halloween without any season passes.
        Something tells me they will announce the new Affinity Program (AP) in October right after these tickets are expired and before the Holiday sales peak. I see commercials telling locals to gift AP's to their family to make this "Holiday Extra Magical" etc. etc.
        Disneyland Fan since the 70's

        Comment


        • #5
          Originally posted by Starcade View Post

          Something tells me they will announce the new Affinity Program (AP) in October right after these tickets are expired and before the Holiday sales peak. I see commercials telling locals to gift AP's to their family to make this "Holiday Extra Magical" etc. etc.
          Yep

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          • #6
            It appears people must not like paying full price for 50% of an experience at Disneyland. Who would have ever thunk it?

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            • #7
              Originally posted by tarheelalum View Post
              It appears people must not like paying full price for 50% of an experience at Disneyland. Who would have ever thunk it?
              Yup. Must be something seriously wrong with them. More justification for management to dump the complainers and reach out to a demographic that a) can afford higher prices, and b) weren't conditioned to expect the ridiculously generous giveaways of previous park management regimes. (Filling the park with cheap seat discounts is, um, purely a stopgap measure until Disney's customers learn that the name of the product is Stockholder Happiness.)
              "Disneyland is often called a magic kingdom because
              it combines fantasy and history, adventure and learning,
              together with every variety of recreation and fun,
              designed to appeal to everyone."

              - Walt Disney

              "Disneyland is all about turning movies into rides."
              - Michael Eisner

              "It's very symbiotic."
              - Bob Chapek

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              • #8
                Interesting that these run into the early Halloween season. Consider me tempted.

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                • #9
                  Knew this would happen. Now that everyone's gotten their fill, means locals are less likely to go as often because 80% of them are the types who, when they had APs, would go once a week/every other week, but only go for a few hours. Without aps and now having to pay full price, they're not gonna go every week/other week, they're gonna wait a good 3-4 months per visit so they don't burn out. Even discounted tickets aren't worth it because they're still forced to go the full day and will again wait a good 3 months between visits, which in turn means like I said before Disney now losing a ton of revenue because unlike before where APs were guaranteed, now Disney's having to scrounge around to try and regain the revenue lost, and without APs, that's just not gonna happen, especially for that price for "discounts".

                  Comment


                  • #10
                    Originally posted by jish5555 View Post
                    Knew this would happen. Now that everyone's gotten their fill, means locals are less likely to go as often because 80% of them are the types who, when they had APs, would go once a week/every other week, but only go for a few hours. Without aps and now having to pay full price, they're not gonna go every week/other week, they're gonna wait a good 3-4 months per visit so they don't burn out. Even discounted tickets aren't worth it because they're still forced to go the full day and will again wait a good 3 months between visits, which in turn means like I said before Disney now losing a ton of revenue because unlike before where APs were guaranteed, now Disney's having to scrounge around to try and regain the revenue lost, and without APs, that's just not gonna happen, especially for that price for "discounts".
                    Exactly!!

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                    • #11
                      I'd say even better discounts will be coming. The weak product TDA is putting out is not worth it even at the new discounted price.

                      Comment


                      • #12
                        I'm little surprise about the discount coming during the summer season........
                        But Not surprise ,Disney is trying drum up business to regain the revenue lost !
                        imo

                        Originally posted by tarheelalum View Post
                        It appears people must not like paying full price for 50% of an experience at Disneyland. Who would have ever think it?
                        I AGREE
                        Soaring like an EAGLE !

                        Comment


                        • #13
                          I guess some of the most "loyal fans" must be SoCal locals looking to pay a discounted price.

                          I agree this is just the next level of giving in by DLR management and once this initial bump starts to wain. We will see an even bigger deal and this deal will possibly be the Affinity Program.

                          Still smh that chapek an co. thought the result was going to be any different. They are highly ( over ) paid executives with all the data and they still seem to be blowing it, humans do not fundamentally change in a years time not even with pandemic or war do we as a society decide to start spending differently. Humans are slow to evolve we are complex and once our lives go off track our natural instinct is to get things right back to the way they were prior to any major upheaval. History has shown we have such a strong desire to do this that we often delay progress and troubled times instead of allowing lessons learned to jump us forward. They should have told the analysts to sit down and brought in a Cultural Anthropologist, the outcome would have been better imho.
                          Disneyland Fan since the 70's

                          Comment


                          • #14
                            To everyone shouting about low demand during tourism season keep in mind the border is still effectively closed to Canadian and Australian tourists. I know of literally no one even planning a trip to DLR until next year when they won’t have to take tests and kids won’t have to self isolate on return. As much as I’d like the numbers to take a hit on the obvious price gouging you are using possibly the second worst summer in tourism in the last fifty years to declare that no one wants to go to the parks. Even domestically airline numbers are still relatively low, people are traveling closer to home.

                            I’ll add too that if enough people take the offer on the discounts that’s still preferable for Disney compared to older lower tier APs. Live off of the big spending tourist dollars and if demand ever waivers or dips just drop a nice discounted deal out there to fill the void. They have more control over the gate and people’s per visit cost is still higher than before.

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                            • #15
                              Originally posted by jish5555 View Post
                              Knew this would happen. Now that everyone's gotten their fill, means locals are less likely to go as often because 80% of them are the types who, when they had APs, would go once a week/every other week, but only go for a few hours. Without aps and now having to pay full price, they're not gonna go every week/other week, they're gonna wait a good 3-4 months per visit so they don't burn out. Even discounted tickets aren't worth it because they're still forced to go the full day and will again wait a good 3 months between visits, which in turn means like I said before Disney now losing a ton of revenue because unlike before where APs were guaranteed, now Disney's having to scrounge around to try and regain the revenue lost, and without APs, that's just not gonna happen, especially for that price for "discounts".
                              You do see with your own statement why APs created the perceived issues though don’t you? The once a week or every other week drop in for a few hours AP objectively and optically created ever more untenable crowding which in turn was disenchanting and turning away day passers. Combine that with the low spend of the few hour AP and the low dollars per entry in comparison to others and it becomes pretty clear with your own analysis why Disney took a shot at getting rid of the system as it stood.

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                              • #16
                                Originally posted by Starcade View Post

                                Something tells me they will announce the new Affinity Program (AP) in October right after these tickets are expired and before the Holiday sales peak. I see commercials telling locals to gift AP's to their family to make this "Holiday Extra Magical" etc. etc.
                                This is what I am honestly hoping for. The summer, save for some of events here and there, and obviously anniversary day, is largely not worth going because of heat and crowds, in my book at least. But... Come the Halloween season... Disney might finally have SOMETHING to get me back into the parks.

                                Comment


                                • #17
                                  Originally posted by Starcade View Post

                                  Something tells me they will announce the new Affinity Program (AP) in October right after these tickets are expired and before the Holiday sales peak. I see commercials telling locals to gift AP's to their family to make this "Holiday Extra Magical" etc. etc.
                                  Note that the fine print on this promotion is "no upgrades." In the past you could use your ticket on the same day before the parks closed at its full value towards an upgrade to a more expensive ticket or an Annual Passport. This is specifically blocked out.

                                  I think this aligns with the statement to investors of some kind of lame loyalty offer replacing the AP, and to drive traffic they'll just use promotions like this one. It's going to be a points card. They'll reward the most frequent visitors with something like a free one day DCA only ticket after every 6th paid visit in a 365 day period, and some kind of special discount on non holidays or weekends once you have visited more than 10 times a year. Maybe you can earn a new one ride Disney Premier Access pass for the Matterhorn after your 4th visit. It's going to resemble something like MLife and/or Caesars Rewards cards from the Vegas casinos where you can earn points for everything you buy across the Disney enterprise, from Movie Tickets to Churros to your Disney+ subscription. They will say that membership in this loyalty program is better than an AP somehow because it's bigger than just a theme park. The same program will work at WDW and DLR simultaneously. And the more expensive admission is that day, the more points you earn! Just think, after two 5 day vacations staying in a suite at the Grand Californian you could have enough points for a free spirit jersey!

                                  The Annual Pass is dead and no matter what we collectively wish we are not going to see it return until an exorcism is performed in Glendale to remove Charge-Em-More Chapek.
                                  ​​

                                  Comment


                                  • #18
                                    Originally posted by linkeq2001 View Post

                                    You do see with your own statement why APs created the perceived issues though don’t you? The once a week or every other week drop in for a few hours AP objectively and optically created ever more untenable crowding which in turn was disenchanting and turning away day passers. Combine that with the low spend of the few hour AP and the low dollars per entry in comparison to others and it becomes pretty clear with your own analysis why Disney took a shot at getting rid of the system as it stood.
                                    except Disney wants those crowds, they want as many bodies in the parks daily as possible because it means more revenue and more food and merch sales, which as I've brought up before, makes up the majority of revenue within the Disney parks. Yes, a visitor can buy a multi day ticket, but they're going to always spend more money with the food and merch sales. This was the same with the aps who before even going, had paid for essentially the full year at a discounted rate. Also, if an ap spends over $1000 for an ap for the year, but only goes 4-5 times in that year, Disney made money off them (which is a good 20-28% of locals in the area, where Disney made more off them then what they'd have made forcing those locals to buy a ticket per visit).

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                                    • #19
                                      I cant weigh in on whether or not an AP program is returning, but I can state that there is fallacy in the logic that people aren't coming because park passes aren't selling out now vs in June. They definitely allocated a greater number of slots in July, and have already refilled those slots at least once, as days that were previously sold out became available again. It'll thus be difficult to tell what the numbers really are moving forward. (Though, this sale is certainly an indication that they'd like higher numbers than what they've got.)

                                      Comment


                                      • #20
                                        People forget that the reservation system allows them to know how many people are planning to visit up to 120 days out. It's not correct to say that Disneyland is not happy with the numbers they have now. Yesterday DL sold out. If they were not happy, they would have increased the number of available reservations. The issue is that the reservation system allows them to see that there is going to be a drop in future attendance, and they want to lessen that. They also know that DCA isn't going to continue to be filled with people paying $120+ per day. This is why we have the CA resident tickets.

                                        Comment

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