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  • Numbers Breakdown of AP's

    I've read countless threads, some claim AP's are a tremendous value and their prices should be raised. Others feel the prices are only a "value" when compared to the already high price of attendance. Neither side presented numbers... until now. I have included the price of single day admission AND AP's as well as AP levels... let the bickering begin.

    SeaWorld
    Tickets
    Adult 10+ $59.00 (current Funcard Promo)
    Children 3-9 $49.00

    AP's
    Silver Pass- 12 months unlimited general admission, complimentary parking, and discounts on food, beverages and merchandise… and much more. You’ll also get 50% savings on one-day admission to other participating Anheuser-Busch Adventure Parks.
    Adults 10+ $99.00
    Children 3-9 & Seniors 50+ $89.00

    Platinum Pass- This one-year membership to unlimited adventures at SeaWorld Orlando, Busch Gardens Tampa Bay, Adventure Island, Busch Gardens Williamsburg, Water Country U.S.A. (VA), SeaWorld San Diego, SeaWorld San Antonio and Sesame Place (PA). The Platinum Passport includes general admission, complimentary parking, discounts on food, beverages, merchandise… and much more. If you love adventure, this is the only choice for you.
    Adult 10+ $169.00
    Children 3-9 & Seniors 50+ $159.00



    Knotts
    Single Day Ticket
    Adults $49.99
    Children (3-11) & Seniors (62+) $19.99

    Print @ Home
    Adults $43.00
    Children (3-11) & Seniors (62+) $19.99

    Southern California Residents
    Adults $35.99
    Children (3-11) & Seniors (62+) $19.99

    After 4 p.m. Admission (Offered any day Knott's is open past 6 p.m.)
    Adults $24.99
    Children (3-11) & Seniors (62+) $19.99

    AAA Members
    Adults $39.99
    Children (3-11) & Seniors (62+) $19.99

    AP's
    Annual Pass
    Adults $114.99
    Children(3-11) & Seniors (62+) $59.99

    Premium Pass
    (Valid at Knott’s Berry FarmTheme Park & Knott’s Soak City
    Water parks - Buena Park, San Diego & Palm Springs)
    Adults $139.99
    Children & Seniors $84.99

    Cedar Fair Platinum Pass
    (Valid at Knott’s Berry FarmTheme Park, Knott’s Soak City
    Water parks - Buena Park, San Diego & Palm Springs, and
    all Cedar Fair Parks - INCLUDES PARKING
    Adults $150.00
    Children & Seniors $89.99

    Six Flags Magic Mountain
    PLAY PASS $59.99 (current promo same as admission) A Play Pass gives you unlimited park access all season, along with other perks like free tickets for your friends on select days, free events, and a bonus book worth over $400 of in-park values.

    XTREME PLAY PASS $125.00 An Xtreme Play Pass includes all of the benefits or a regular Pass Pass plus FREE Flash Pass "front of line" privileges on four rides each visit (subject to standard restrictions), FREE parking every visit and 25% off all Six Flags Magic Mountain food and merchandise purchases.

    Unable to find single day ticket listings... if anyone else can find it online please post accordingly

    Universal Studios Hollywood
    1-Day Tickets
    General Admission is for all guests ages 3+ who are 48 inches (122cm) or taller.
    Over 48" $64.00

    Discounted Admission Guests under 48 inches (122cm) tall at the time of park visit qualify for a discounted price, due to certain ride restrictions. Height will be measured at the park turnstile.
    Under 48" $54.00

    VIP Experience- Exclusive guided tour of Studio Backlot plus escorted priority boarding to all shows & attractions.Feel like a celebrity for the day!Go behind-the-scenes and visit closed-sets. Listen to stories only Hollywood insiders hear about the making of films and TV shows. 6 hours of total movie-making immersion PLUS you'll enjoy VIP privileges at Universal Studios Hollywood theme park.
    Ages 6+ $199.00

    Front of Line Pass
    Priority Access to all attractions and Reserved Seating at all shows! Includes 1-day admission. This ticket is valid for use any day through (and including) December 31, 2008. Go right to the Front of the Line!
    Ages 3+ $119.00

    Front of Line Pass (Date Restricted) Priority Access to all attractions and Reserved Seating at all shows! Includes 1-day admission. Go right to the Front of the Line! Limited daily supply. Buy online to avoid Front Gate sell outs. This ticket is NOT valid for use the following dates in 2008: 3/15-3/30, 5/23-5/26, 6/16-9/1, 11/28-11/29 and 12/24-12/31.
    Ages 3+ $109.00

    AP's *NOTE please visit link to see the various discounts. They used a table format that explains all the perks of each pass and there are A LOT of them.
    Promo $64
    Regular ANNUAL PASS $74
    NO BLACK-OUT ANNUAL PASS $89
    PREMIUM ANNUAL PASS $129
    http://www.universalstudioshollywood...p_overview.php

    Disneyland
    http://en.wikipedia.org/wiki/Boiling_frog much better "family friendly" explanation of the theory.
    Last edited by techskip; 03-10-2008, 05:52 PM. Reason: Wiki Link of the boiled frog theory.
    "Happiness is a Low Water Level"

    sigpic

    "Creating magical memories and making Managers cry since 1955!"


  • #2
    Re: Numbers Breakdown of AP's

    What's the boiled frog theory?

    Comment


    • #3
      Re: Numbers Breakdown of AP's

      Originally posted by techskip View Post
      So... now that I have proven the expense of the Disneyland AP's, and the lack of benefits given per AP when compared to other industry offerings... anyone want to try with the "Quality is Better" debate? Also this is WITHOUT including passes to various Aquariums, Museums, Science Centers, Zoos, or State Parks! Personally I go with the "boiled frog" theory as to why people feel the Disneyland AP is "such a tremendous value".
      To me, it's pretty simple - Disneyland is a place I enjoy visiting multiple times per year...heck, that's why I bought my first AP this year even though we live in Austin.

      We've been to Knott's, Sea World San Diego, Universal Studios, etc. and quite frankly while we enjoyed our trips there, I am in no rush to return to any of those places. So, the perceived value of a day at these other locations is much, much lower than a day at Disneyland.

      Another indicator of relative demand - I just typed "www.shamuchat.com" in my browser...it doesn't work. Clearly Disneyland is a more demanded experience.

      Comment


      • #4
        Re: Numbers Breakdown of AP's

        Originally posted by knittingknerd View Post
        What's the boiled frog theory?
        A frog thrown into boiling water will jump out. A frog in regular water that boils supposedly will not.

        The Sea World Platinum Pass (with everything else including BGT) is a fantastic value.
        Denise

        www.mousesteps.com




        Favorite TDL Typo:

        Originally posted by TDLFAN
        I think it will give more pipping pervs the reason needed to go parasailing
        on Bay Lake.

        Comment


        • #5
          Re: Numbers Breakdown of AP's

          Funny how you try to prove something, yet conveniently leave out all the discounts you get with the DL AP's. What a one-sided argument.
          "Keep Moving Forward."

          Comment


          • #6
            Re: Numbers Breakdown of AP's

            Originally posted by knittingknerd View Post
            What's the boiled frog theory?
            boiled frog theory is :
            Spoiler
            if you throw a frog into a boiling pot of water it jumps out, if you throw a frog in normal temperature water then increase the heat gradually it will remain in the pot and die.
            In short the "value" of an AP is perceived to be a great deal when compared to the ticket price however individuals fail to realize the actual ticket price itself is much higher then the industry.

            Originally posted by Spire View Post
            To me, it's pretty simple - Disneyland is a place I enjoy visiting multiple times per year...heck, that's why I bought my first AP this year even though we live in Austin.
            I do not doubt the attractiveness of buying an AP if you are visiting more then once. Compared to the admission to the park it is a "value". However when compared to a variety of other places in SoCal it is a great deal more expensive, and the privileges and discounts are minimal at best. For example take your PAP to WDW and see how far it gets you. For that matter feel free to compare the blackout dates AND prices between all parks. Or you could attempt to convince a restaurant manager in DTD that your kids should eat free because you have an AP. Or tell the CM that you should have Front of the Line over anyone else because you paid so much for your AP, and they paid the general admission. Fastpass would be wonderful if it wasn't handed out with every ticket!

            We've been to Knott's, Sea World San Diego, Universal Studios, etc. and quite frankly while we enjoyed our trips there, I am in no rush to return to any of those places. So, the perceived value of a day at these other locations is much, much lower than a day at Disneyland.
            Like Disneyland, these places also have their respective local crowds and followings.

            Another indicator of relative demand - I just typed "www.shamuchat.com" in my browser...it doesn't work. Clearly Disneyland is a more demanded experience.
            That is not an indicator of demand as much as it is an indicator of marketing and interest. SeaWorld and San Diego Zoo are EXTREMELY popular destinations that many would argue put San Diego on the map in the same way Anaheim owes a lot of it's standing to Disneyland. Also realize that this is MICEchat... not DISNEYLANDchat... and this site has areas dedicated to other parks as well. If there was no interest they wouldn't bother to have those forums!

            My family plans on getting AP's, because my kids are at the "Disney Age" but the only value I see is the value of multi-visits compared to the admission price. When you compare the Disneyland Admission price, or the Disney AP prices to others within the industry our "Industry Leader" leads in price and not necessarily perks, discounts, or privileges! Quality is also a personal perception. Disneyland is an amazing place for kids, but thrill seekers begin to yawn the moment it is mentioned! Thrill rides aren't for everyone, but neither are kiddy rides. You can go with park cleanliness, friendliness, customer service... everything is dependent on day to day experiences! So while the quality debate would be interesting, the price debate of "value" can only be compared to admission price because it is clearly not a "value" when compared to other parks which offer a great deal more for your money.
            Last edited by techskip; 03-10-2008, 05:53 PM.
            "Happiness is a Low Water Level"

            sigpic

            "Creating magical memories and making Managers cry since 1955!"

            Comment


            • #7
              Re: Numbers Breakdown of AP's

              Maybe I'm a pessimist, but I think the AP pricing comes down to "what the market will bear".

              If you're more into coasters and thrill rides I think Knotts or Six Flags is a better deal but if your into a more varied selection of attractions then DL starts to be a reasonable choice. I don't go to the park on weekends and I'm fairly local so I have a SoCal pass.

              As far as people arguing that Disney is "giving away" the park with AP being too cheap I think Disney's take on that is that the best chance for them to sell more merchandise is to keep a steady supply of bodies in the park. If your not there, your far less likely to add to their bottom line.

              I'm sure they watch the numbers pretty close as to APs sold, attendance and discounts used to make sure they can charge as much as possible for a given pass and still get attendance close to the numbers they want. Not an easy task considering all the factors they need to look at.

              Comment


              • #8
                Re: Numbers Breakdown of AP's

                Am pretty sure it's all greed and market driven. If fewer people attended Disneyland, I bet the entrance price would be lower.
                Just countin' the days til the next visit!

                Comment


                • #9
                  Re: Numbers Breakdown of AP's

                  I would also argue that part of that annoying "feeling of entitlement" among AP's that is always noted on here is due to the fact that in other parks that amount of money would entitle you to a great deal more privilege.
                  "Happiness is a Low Water Level"

                  sigpic

                  "Creating magical memories and making Managers cry since 1955!"

                  Comment


                  • #10
                    Re: Numbers Breakdown of AP's

                    Originally posted by All4dISNEY View Post
                    Am pretty sure it's all greed and market driven. If fewer people attended Disneyland, I bet the entrance price would be lower.
                    Really? Because I clearly remember some extremely slow days in the off season year after year, with no change in the prices. If anything I have watched the prices climb higher year after year, in the past few years it has been multiple times in the same year.

                    It would probably take someone like Opus to answer this, but has Disney ever lowered an admission price?
                    "Happiness is a Low Water Level"

                    sigpic

                    "Creating magical memories and making Managers cry since 1955!"

                    Comment


                    • #11
                      Re: Numbers Breakdown of AP's

                      I was just at Disneyland Paris and I took a look at their annual passes. You will be surprised by how much more perks they get out of their passes than we do at Disneyland. I would glady pay a lot more for a Disneyland annual pass if it had the perks that Disneyland Paris offers on their annual passes. Let me see if I can dig it up.

                      Comment


                      • #12
                        Re: Numbers Breakdown of AP's

                        Okay, I found info on Disneyland Paris Annual Passes. I know the original post was comparing Disneyland APs to other local APs and their benefits. Yeah, Disneyland Paris is a long way from Disneyland but we are comparing a 2 Park Disneyland Resort to a 2 Park Disneyland resort.

                        Annual Passport Proximity (their version of a local pass) - € 89 - 300 Days (65 block out dates per year). Inclues 25% off Special Event Tickets

                        Annual Passport Fantasy (their version of a deluxe pass) - € 129 335 Admission days (30 block out days for the year). Includes 10% off 1 Day tickets (for Friends) and 25% off Special Event Tickets. 10% discount in stores. 10% off selected hotels on selected days. 10% discount at restaurants for the whole party. 15% off at the Buffalo Bills Wild West Show. 10% off at Disneyland Paris bars. Free theme park parking.

                        Annual Passport Dream - € 179 No block out dates. Includes everything from the Fantasy Pass plus 20% Discount in stores, Free aperitif offered in the table service restaurants. Free entrance for the pass holder and one friend to Hurricanes nightclub in Disney Village. Invitation to special events such as attraction previews. Free Stroller and Wheelchair rentals. Free use of the Animal Care Centre and Luggage Storage. Extra Magic Hour access. And 10% off at the Disney Stores in France. Plus free parking for theme parks and at the hotels (excluding the Disneyland Hotel). Plus tickets for friends are 20% off all year. Hotel discount of 10% all year, 30% on selected dated.

                        -------

                        There pass holders have a lot more perks than we have. At the current exchange rates (which suck for the US Dollar right now), it would be about $137 for their local pass, $198 for their version of their Fantasy Pass and $275 for their Dream Pass.

                        Their local pass is more expensive than our So Cal Select Pass but compaired to our normal So Cal Pass, its $32 less and good for 300 days vs our 215. 85 more days!

                        Their version of Deluxe is $61 cheaper than ours, offers free parking and has 20 less block out days. And also discounted tickets for friends.

                        Now their Dream Pass is $104 off our Premium pass. They get hotel parking, 20% in stores and tickets. "A white wine cocktail or orange juice per meal" at table service in addition to their 10% discount. Free Animal care? Discount at the Disney Stores?

                        Their extras are way better than what we have and their passes are a lower price. I would love to see the kind of perks they get at ours parks and I would pay more for them.

                        Comment


                        • #13
                          Re: Numbers Breakdown of AP's

                          Frankly, I don't think you can compare any of those other parks to Disneyland. The quality of product and power of brand is without peer. Personally, I feel the closest park in quality to Disneyland is Sea World, however, it suffers in the market due to it's somewhat remote location in comparison to the other tourist offerings in Southern California. As such, they must do more to attract business. I think that Disney charges what the market will bear. It's obviously been incredibly thouroughly researched and as such, they arrived at a compromise between cost and value. I think it's a perfect balance. If they lower the price, the park will be flooded, and if they raise the price much more, I think even a LITTLE more - people will reject the deal, and buy day passes.

                          Comment


                          • #14
                            Re: Numbers Breakdown of AP's

                            Well if you want to compare it to other disney parks here's a thread I made in March 2007 that was accurate at the time(changed slightly now)

                            ------------------------------------------------------------------------------------------------------

                            So the current promotion is Disney Parks, Where Dreams Come True no matter where you may choose to visit. Anyone who's visited more than one resort realizes that not all parks were created equal, but they also realize that neither is the ticket bill. I went and looked up this list in response to another thread and decided to make a new thread out of it.

                            Of note is that Tokyo Disneyland's surrounding cost of living is more comparable to Disneyland's than it is to Disneyworld's. Though I did find it interesting that after hearing all about the difference in price of living effecting WDW costs, a bottled coke costs 25 cents cheaper. :P Anyways onto the tickets.


                            Tokyo disneyland 2 park AP is $640 and 1 park AP is $384

                            Normal Tickets:
                            1 day - $49.50
                            2 day - $85
                            3 day - $110
                            4 day - $128

                            They also have a weekend day pass for after 3pm for $40
                            and a weekday pass for after 6pm at $26.50

                            Walt Disney World 4 park AP is $434, with waterparks is $559

                            Normal tickets:
                            1 day - $67
                            2 day - $132
                            3 day - $192
                            4 day - $202
                            5 day - $206 //stopping here heh. goes up to 10 day.

                            Disneyland Premium AP is $359, Deluxe with some blockouts is $239

                            Normal tickets:
                            1 day 1 park - $63
                            1 day hopper - $83
                            2 day - $122
                            3 day - $159("on sale" from $179)
                            4 day - $179("on sale" from $209)
                            5 day - $189("on sale" from $229)

                            Disneyland Paris AP is $347, other AP with some blockouts is $250

                            Normal tickets:
                            1 day 1 park - $60
                            2 day hopper - $130
                            3 day hopper - $163

                            //there are frequently special offers for purchasing tickets to Disneyland Paris at a cheaper price but they are attached to vacation stays so I did not include them like I did Disneyland's current "sale"

                            Hong Kong Disneyland Premium AP is $230(only 5,000 passes are sold), Deluxe AP with some blockouts is $166, Value AP weekdays only with some blockouts is $83

                            Normal tickets:
                            1 day "Normal day" - $37.75
                            1 day "Peak day" - $44.80
                            1 day "Special day"(holiday) - $44.80


                            ------------------------------------------------------------------------------------------------------
                            /end of that thread


                            I honestly think there's something to be said about tokyo's cheaper single trip passes but more expensive APs for Disneyland. But then I have to bring up what the expectations of Disneyland would be if it had Tokyo's pricing :P

                            Comment


                            • #15
                              Re: Numbers Breakdown of AP's

                              It's simple... Disney charges more for their product.. SUPRISE!

                              If you accept that fact and are willing to pay Disney prices, the AP is a value for you.

                              If you are trying to compare the AP cost to other APs, you are now back to deciding if you are going to pay Disney's price or not.

                              A better comparison is to normalize the cost of the tickets. Most APs cost on average about 2.x times a daily admission on average. The Disney APs are about 3x the daily admission on average. The gap isn't that huge there.

                              But you are also comparing companies in very different situations... some which are desperate to get people to make repeat visits... others which are trying to balence margins and still attract repeat visits.

                              The comparison argument is pretty weak - because if you were going by price comparison alone, you'd never goto Disney in the first place.

                              Comment

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