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THAT made a difference

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  • #21
    Originally posted by Mr Wiggins View Post

    Exactly right. All those lost elements added to the immersive story of each of Disneyland's lands and the Park as a whole. The Pressler/Eisner/Iger push for brand marketing and IP promotion diminishes and distracts from the story by interrupting it with elements of retail mall sensibility -- a retail sales approach that brings the outside world inside the berm.
    Having had worked in retail for some years I understand the point of sale impulse purchases; however, it has gone too far when as you say, it disrupts the

    I may be wrong about this, but I thought as a kid I remember days where you could go to the park and there was free parking available and you could shop on Main Street without paying park admission. I could be mistaken, but I know there were days during the off season where they didn't operate rides to save on overhead operating costs, but I though Main street stores were still open.

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    • #22
      Originally posted by Whipland View Post
      I may be wrong about this, but I thought as a kid I remember days where you could go to the park and there was free parking available and you could shop on Main Street without paying park admission.
      Yep. There used to be a Shopping Pass that let you in for two hours (later reduced to one hour). You gave 'em your credit card number as a deposit, and if you didn't come back on time you got charged (I don't remember if it was an automatic full-day-ticket charge or prorated sliding scale; I think the latter). It was discontinued about the time Downtown Disney opened, IIRC.
      "With the acquisition of Marvel and now of Lucasfilm,
      Disney may have finally found the grail. You don't need
      imagination or art. All you need is a brand."

      - Neil Gabler

      "I didn't know the story of baby Jesus could be any better,
      until Thor told it to me."
      -
      Young girl at Disneyland's 2017 Candlelight Ceremony

      Comment


      • #23
        Originally posted by Mr Wiggins View Post

        Yep. There used to be a Shopping Pass that let you in for two hours (later reduced to one hour). You gave 'em your credit card number as a deposit, and if you didn't come back on time you got charged (I don't remember if it was an automatic full-day-ticket charge or prorated sliding scale; I think the latter). It was discontinued about the time Downtown Disney opened, IIRC.
        Interesting .....I know Knott's had same kind of pass, they like wise discontinued as well.
        Soaring like an EAGLE !

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        • #24
          Originally posted by Eagleman View Post
          Interesting .....I know Knott's had same kind of pass, they like wise discontinued as well.
          I'm guessing it doesn't make business sense for either company to offer a free shopping pass that would be used primarily by locals, when locals are also their primary market for Annual Passports.
          "With the acquisition of Marvel and now of Lucasfilm,
          Disney may have finally found the grail. You don't need
          imagination or art. All you need is a brand."

          - Neil Gabler

          "I didn't know the story of baby Jesus could be any better,
          until Thor told it to me."
          -
          Young girl at Disneyland's 2017 Candlelight Ceremony

          Comment


          • #25
            Originally posted by Mr Wiggins View Post

            I'm guessing it doesn't make business sense for either company to offer a free shopping pass that would be used primarily by locals, when locals are also their primary market for Annual Passports.
            I bet the key .....why they discontinued shopping pass.
            I bet we are talking about - over 30ty years ago....lol
            Last edited by Eagleman; 01-03-2018, 09:52 PM.
            Soaring like an EAGLE !

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            • #26
              Originally posted by Whipland View Post
              Having had worked in retail for some years I understand the point of sale impulse purchases; however, it has gone too far when as you say, it disrupts....
              Spot on. As a DL collector as a child, teen and adult, I'm all for DL merch sales, and loved impulse buying at DL. The essential difference in the pre-Pressler years was that while the usual Disneyland branded souvenirs were in every store (and I've got boxes of 'em!), and were featured at souvenir kiosks, in the main stores they were cast as thematic "background players" (especially around the register counters). Main-push merch was like featured performers in each land's "show" that the stores were part of. ODV merch carts were few and far between. There was a movie-set-design sensibility that informed the selection and in-store placement of merch for each store depending on what land it was in. It wasn't a hard-and-fast rule so much as a sensibility -- an awareness of the "story of the land" -- the famous "only in Disneyland" mix of brand marketing, retailing, and showmanship that informed what items DL's buyers supplied to which stores and how they were displayed, and made the Disneyland shopping experience so unique and memorable.

              All that changed when Eisner gave Pressler the Keys to the Kingdom. The sales-record-setting guru of Disney Stores and an expert mall retailer, Paul rejected the concept that DL stores were part of the show, dumped DL's longtime buyers, brought in the all-things-in-every-store approach of the Disney Stores, and left key decisions on what merch should be pushed to Disney Consumer Products -- who themselves followed the Studio's, Channel's, and Home Entertainment's marketing (DCP later moved to the marketing forefront, dictating Disney TV Animation direct-to-video product that was synergized at DL).

              Post-Pressler, Jay expanded Paul's practice of filling ODV carts with generic county fair glow-merch, and brought in One Disney, the initiative that rebranded Disneyland as just another of the many Disney Parks. After Jay, Tom, and now especially Bob, continued the fragmentation of merch theming by turning more stores into platforms for pushing a motley mix of whatever was currently hot at DCP. The result was skyrocketing merch sales for DLR and heartbreak for us oldtime DL merch fans.
              Last edited by Mr Wiggins; 01-03-2018, 10:48 PM.
              "With the acquisition of Marvel and now of Lucasfilm,
              Disney may have finally found the grail. You don't need
              imagination or art. All you need is a brand."

              - Neil Gabler

              "I didn't know the story of baby Jesus could be any better,
              until Thor told it to me."
              -
              Young girl at Disneyland's 2017 Candlelight Ceremony

              Comment


              • #27
                Originally posted by Eagleman View Post

                RIGHT......Disneyland Now......Disney , let it become more retail mall , with more to marketing and IP promotion ,
                and every thing have gotten more expensive for less ..... immersive story of Lands that had Theme , now become Brand land.
                Park have become more , more ,of the outside world , inside the berm !
                Eagleman, you are so right!. While my family and I love Disneyland, we are slowing losing some of that magical feeling. We have much higher attachment to Disneyland Park, but even DCA had lots of charm after the 2012 redo.

                Sadly, this is being stripped away for what you are accurately calling "brand land". Very sad

                Comment


                • #28
                  Originally posted by Golden Zephyr View Post

                  Eagleman, you are so right!. While my family and I love Disneyland, we are slowing losing some of that magical feeling. We have much higher attachment to Disneyland Park, but even DCA had lots of charm after the 2012 redo.

                  Sadly, this is being stripped away for what you are accurately calling "brand land". Very sad
                  Immersive story of Lands that had Theme , now become Brand land...for Advertising.....that were we losing the Magic
                  Soaring like an EAGLE !

                  Comment


                  • #29
                    PM was a big blow to me along with the COP.
                    sigpic

                    This has been a Filmways presentation dahling.

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                    • #30
                      TL 98 as a whole sort of killed the older vibe for me. Not only did the PM get replaced and eventually removed but the rockets came down from their perch for no reason. This killed off a lot of motion in TL that really helped make this part of the park feel alive. The rocket rods were sort of fun when they worked but could have used a bigger budget of course.
                      These are some of my favorite TRs I have posted

                      DL 55th BDAY trip report
                      My company had a special night at the park
                      WdW trip report with WWoHP
                      NYE 2011 trip report
                      Mice Chat 7th anniversary
                      Leap year 24 hour report
                      New DCA trip report
                      NYE 2012
                      HKDL trip report

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