Wait, this is completely new to me. HKDR doesn't use Disney's own marketing machine?? Wow. Maybe that's why their promotions aren't filled with "Magic, Wishes, and Dreams" TM, or Princess-palooza, or any other dreck Disney constantly pushes. Or do they? I'm not as intimately familiar with the resort's approach, just that it has a different feel. They also seem to heavily use Chinese celebrities.