HKDL is gearing up for 5th Anniversary

PennysBayChronicle

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#1

News HKDL is gearing up for 5th Anniversary

10-10-2009, 12:47 AM

HKDL is gearing up for 5th Anniversary's Celebration by appointing Ogilvy & Mather and M&C Saatchi....

Source: Media.Asia
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WesternRiverExplorer

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#2

10-17-2009, 10:23 AM

Re: HKDL is gearing up for 5th Anniversary

Wait, this is completely new to me. HKDR doesn't use Disney's own marketing machine?? Wow. Maybe that's why their promotions aren't filled with "Magic, Wishes, and Dreams" TM, or Princess-palooza, or any other dreck Disney constantly pushes. Or do they? I'm not as intimately familiar with the resort's approach, just that it has a different feel. They also seem to heavily use Chinese celebrities.

Formerly kaliwolf.
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