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"we are focusing 100 per cent (of our effort) on the Hong Kong Disneyland"


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  • "we are focusing 100 per cent (of our effort) on the Hong Kong Disneyland"

    Mickey Mouse targets Viet Nam
    by Le Hung Vong

    "But we are focusing 100 per cent (of our effort) on the Hong Kong Disneyland," Miller said at the press meeting held after the ceremony to announce the licensing agreement for consumer products for Indochina between TWDC and the US-headquartered East Media Holdings Inc. (EMHI).

    Under the agreement, EMHI was appointed the official and exclusive partner for TWDC in Viet Nam, Laos and Cambodia; and will be responsible for the licensing of Disney-branded consumer products for numerous categories from publishing to food and beverages, apparel and accessories, to school and party goods.

    Allen Wu, founder and chairman of EMHI, said Disney products will be present in Viet Nam after October this year, while most products are Disney-branded consumer products are manufactured in China.

    He added the company was looking for quality Vietnamese partners for manufacturing consumer products in the country.

    Source: VietnamNews

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