Announcement

Collapse

Your Assistance Please

We need your help to battle spammers and also to keep our community user friendly.
PLEASE BE KIND TO OTHERS - Refrain from personal attacks. Avoid politics and harsh language whenever possible. If someone is violating our simple rules, DO NOT confront them, simply report the post.
STOP SPAMMERS - Report the post. DO NOT respond to them.

2017 is a year of renewal for us, we have lots of exciting changes on the way for you, but we don't have time to deal with trolls and spammers. If you find yourself suspended and need to plead your case, you will need to do so after your suspension. We are happy to address your concerns if you made a simple mistake. However, please note that those with a history of bad behavior and pushing our rules to the limit will not be given the courtesy of a reply.

MiceChat offers a number of ways for you to communicate and get involved. We offer Facebook Groups and Pages, Twitter, Instagram and Pinterest accounts. We have a front page filled with amazing content. We offer weekly meetups in the parks. Meets and events all over the world. Podcasts and videos. And we continue to maintain forums for your posting convenience. But with all those options, we can't be everywhere all the time. We need YOUR help. Please don't poke the trolls. Report posts and leave reputation. We'll do our best to keep the forums clean and active, but we can't do so without your help.

Thank you for your support folks, it's going to be a really fantastic year in the MiceChat world.
See more
See less

Businesses set to profit as football fever kicks in,HK Standard News, 2006-6-5

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Businesses set to profit as football fever kicks in,HK Standard News, 2006-6-5

    There may not be 23 elite sportsmen representing Hong Kong in the World Cup, but businesses across the territory are going through intensive preparations to capitalize on what is perhaps the most popular quadrennial global event.


    The World Cup, which kicks off late Friday, has traditionally provided a boost to the economy with the extra consumption of beer and purchasing of soccer merchandise. With billions of fans glued to their screens around the world for a whole month, the World Cup is also an advertisers' dream: 30 billion viewers watched the last World Cup in 2002, and 2.78 million Hong Kong people tuned in to watch Germany play Brazil in the final.

    Allan Zeman, chairman of Lan Kwai Fong Group, said his affiliated bars will make special arrangements for the next six weeks. "Four years ago, it was amazing, we were up by almost 40 percent. The streets were packed. It was a real event," Zeman said.
    "This year, we've got decorations, we've got TVs in every bar, we've got World Cup jerseys, we've got staff around the street, and we have promotions with Carlsberg and Lan Kwai Fong beer. It's World Cup, it's party time."
    This year, even a fantasy mouse has joined in the marketing opportunities.

    "Football fever has hit Mickey Mouse in the first-ever specially designed World Cup collection," a recent Hong Kong Disneyland press release said. New merchandise will feature pictures of Mickey Mouse playing football printed on T-shirts, red and white footballs and coffee mugs.
    Source : HK Standard News

Ad Widget

Collapse
Working...
X