Your Assistance Please

We need your help to battle spammers and also to keep our community user friendly.
PLEASE BE KIND TO OTHERS - Refrain from personal attacks. Avoid politics and harsh language whenever possible. If someone is violating our simple rules, DO NOT confront them, simply report the post.
STOP SPAMMERS - Report the post. DO NOT respond to them.

2017 is a year of renewal for us, we have lots of exciting changes on the way for you, but we don't have time to deal with trolls and spammers. If you find yourself suspended and need to plead your case, you will need to do so after your suspension. We are happy to address your concerns if you made a simple mistake. However, please note that those with a history of bad behavior and pushing our rules to the limit will not be given the courtesy of a reply.

MiceChat offers a number of ways for you to communicate and get involved. We offer Facebook Groups and Pages, Twitter, Instagram and Pinterest accounts. We have a front page filled with amazing content. We offer weekly meetups in the parks. Meets and events all over the world. Podcasts and videos. And we continue to maintain forums for your posting convenience. But with all those options, we can't be everywhere all the time. We need YOUR help. Please don't poke the trolls. Report posts and leave reputation. We'll do our best to keep the forums clean and active, but we can't do so without your help.

Thank you for your support folks, it's going to be a really fantastic year in the MiceChat world.
See more
See less

Summer crucial for Disney park, Orlando Sentinel, 2006-6-16


Ad Widget

This topic is closed.
  • Filter
  • Time
  • Show
Clear All
new posts

  • Summer crucial for Disney park, Orlando Sentinel, 2006-6-16

    The Associated Press |
    Posted June 16, 2006

    HONG KONG -- Hong Kong Disneyland is counting on the peak summer season and more aggressive marketing in Chinese cities to help make up for the theme park's lagging attendance, the managing director said Thursday.

    Bill Ernest said crowds at Disney's latest park have been "slightly behind forecast" since its opening in September, but visitor numbers during its first summer season will be crucial for the park's goal of attracting 5.6 million visitors a year.

    "I think 5.6 [million] is still our target," Ernest said in an interview with Radio Television Hong Kong. "It's still what we're striving for this year.

    "A lot depends on summer. . . . July and August are two of the key months typically and I'm hoping they're busy for us here as well," he said.

    The park is stepping up its marketing campaign to build brand awareness in mainland China -- a challenging market where many did not grow up with Disney characters and cartoons, Ernest said.

    The focus will be on emerging cities outside of Shanghai and Beijing, such as Tianjin in the Northeast and Nanjing in the East, he said.

    The park is also hoping to draw in more mainland Chinese visitors by using simplified Chinese language characters -- which are used in the mainland but not in Hong Kong -- on its maps and subtitles for shows, he said.

    Three new attractions will open at the Hong Kong theme park in July as part of its expansion plan.

    Source : Orlando Sentinel

Ad Widget