I think these rewards - especially ones that reward multi-visitors - are a good plan for boosting attendance. The only problem is giving the guests a reason to keep coming back. Personally, I'd find the Fantasyland extended hours more enticing than pins (although I know the Cult of the Pin is quite strong). That said, there is still only so much to do with those extra 1.5 hours.
Even so, seems like a solid plan. Shame I won't be able to take advantage of it.
“I don't mean to sound bitter, cold, or cruel, but I am, so that's how it comes out.” - Bill Hicks
I guess they're hoping that the free holiday for the top 20 visiting pass holders will be incentive enough for people to return a ton of times, even if just for short visits. They're definately trying hard to meet that attendance target!
Tokyo Disney Resort 20-22 January 2011