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HKDL is happy with Summer Attendance,Results will be announced after summer


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  • HKDL is happy with Summer Attendance,Results will be announced after summer

    According to Takungpao...

    HKDL will announce results after Summer, while they are satisfied with the performances on their Park and Hotels.

    【大公報訊】香港迪士尼樂園致力在內地進行多方面推廣,增加他們對樂園的認識。今年暑假,內地旅客佔樂園的 總入場人次便佔五成,其中有部分是再次到訪。
    樂園商品發展、特別項目及聯盟市務總監林寶彤表示,樂園的人流會有季節性轉變,而學校假期是這些轉變出現的 最大因素。「暑假的入場人數一半是內地客,而平時本地、內地和東南亞賓客則各佔三分之一。這是因為內地、台 灣與香港的暑假在七月開始,但東南亞很多地區的暑假一早就放完,所以這個地區的入場人數就減少了。而聖誕期 間,東南亞地區以及香港的旅客會較多,因為內地與台灣並無假期。」
    林寶彤說,樂園一直都有在內地宣傳,暑假的入場人次預料有大幅增長。樂園暑期主攻內地市場,最主要的是讓內 地遊客認識迪士尼人物及故事,例如在電視上播放十分鐘由張學友介紹的「迪士尼彩色世界」。樂園不時邀請內地 傳媒及其家人到樂園參觀,有幾十間內地電視台在園內拍攝;同時也會在報章、雜誌、地鐵站和網站賣廣告,旅行 社都會張貼海報及小冊子等。
    林寶彤指出,香港迪士尼樂園在內地的知名度雖然相當高,但內地對迪士尼產品的認識卻不多,所以最重要是告訴 內地遊客在樂園內可以有什麼樣的體驗與特別之處。她說,在樂園內進行的問卷調查令人滿意。「賓客會在樂園內 逗留好長時間,有內地旅行社更反映賓客覺得不夠時間,所以我們新增了入住園內酒店便可遊玩兩天的優惠。在剛 開幕時到過樂園的內地旅客,在聖誕時將再到訪,有的並購買了夏日通行證。」 樂園銷售及旅遊市務副總裁達文奧說,他們在南中國地區推行了學生計劃,學生可以以特別優惠價到樂園遊玩,了 解迪士尼樂園的體驗,有關計劃將推行一年。他表示,經營香港迪士尼樂園仍然有很多需要學習的地方,但對樂園 以及酒店的表現感到滿意,不過實質數字需於暑假正式完結才可公布。
    Source: Takungpao

  • #2
    Re: HKDL is happy with Summer Attendance,Results will be announced after summer

    ORGOCH: Well, heck! Them goomers over there's gonna' say they's happy 'bout ANYTHING--long as it makes 'em look good. Cain't risk admittin' they don't know what they's a doin', now cain they?


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