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Disney Princess in China:Snow White wins over Cinderella

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  • Disney Princess in China:Snow White wins over Cinderella

    迪士尼公主進軍中國灰姑娘輸給白雪公主
    明報專訊】聖誕這個浪漫節日令人想起童話故事,那麼最受港人歡迎的迪士尼卡通公主究竟是誰?原來是從小陪伴 女孩子成長的《仙履奇緣》(又稱《灰姑娘》或《玻璃鞋》)主角仙蒂公主。可是,漂亮迷人的仙蒂走進中國大陸 後,其受歡迎程度卻及不上經典的白雪公主。   迪士尼商品近年積極進軍中國市場,華特迪士尼亞太區新興市場零售銷售及市場推廣副總裁簡卓文向記者介紹 ,內地人喜歡白雪公主,跟《雪姑七友》這 個有近70年歷史的家喻戶曉故事有關。目前香港和內地人仍較喜歡傳統的迪士尼卡通人物,位列最受歡迎三甲的 分別是﹕米奇老鼠、小熊維尼、「公主系列」, 情?與美國人愛追捧新興的迪士尼卡通不同,例如今年才「出生」的反斗車王飾物,近半年便在花旗 國大賣。
      迪士尼在內地抗衡翻版,簡卓文說,策略是集中出售大眾化價錢的商品,並將貨品加上特別標籤,讓消費者更 易識別正版貨。除了積極拓展內地市場,迪士尼亦宣布與國泰合作,在航機上發售12款米奇和米妮精品,例如米 奇機長水晶像、米妮空姐吊墜、T恤等。
      迪士尼至今共有逾160個卡通人物,其中于2000年將6名公主卡通包裝成的「公主系列」(見表),至 今全球總銷售額逾30億美元(約240億 港元)。迪士尼出版的公主系列雜誌,在全球的發行量達1000萬,在75個國家或地區出版30多個版本。另 外,迪士尼下月首次在港舉辦「迪士尼公主夢幻學 院」,向一班港產小公主教授社交舞及化妝技巧。
    Source : mingpao and Sina


    Partial Translation:

    In China, which disney princess got the most recognition?


    In Hong Kong and China, Snow White is the most popular among all Disney Princesses.

    The latest ranking for popularity in Hong Kong and China:

    1. Mickey Mouse
    2. Winnie the pooh
    3. Disney Princesses

    Last edited by PennysBayChronicle; 12-31-2006, 02:07 AM.

  • #2
    Re: Disney Princess in China:Snow White wins over Cinderella

    ORWEN: I think since Snow White has black hair--like the Chinese--they can relate to her best of all. So it's no wonder she would be their favorite princess. Blonds and red-heads will always get second billing over there.

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    • #3
      Re: Disney Princess in China:Snow White wins over Cinderella

      And lots of stares! You'ld think we were aliens! I suppose it could be much worse, I could be a redhead as you said, or a Chinese lady in smalltown USA.
      Last edited by Katsmom; 12-31-2006, 07:17 AM. Reason: Might be taken offensively by Hongkongdisneyland.

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      • #4
        Re: Disney Princess in China:Snow White wins over Cinderella

        oops! having said that, what happened to Mulan?

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        • #5
          Re: Disney Princess in China:Snow White wins over Cinderella

          Originally posted by Katsmom View Post
          oops! having said that, what happened to Mulan?
          They all said "Mulan" is one of the ugliest Disney Characters.

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          • #6
            Re: Disney Princess in China:Snow White wins over Cinderella

            I think we should worship redheads and give them gifts of cheese and wine.

            Did everyone else have a good new year? I'm sleepy.
            I don't mean to sound bitter, cold, or cruel, but I am, so that's how it comes out. - Bill Hicks

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            • #7
              Re: Disney Princess in China:Snow White wins over Cinderella

              Originally posted by Katsmom View Post
              oops! having said that, what happened to Mulan?
              Rather mannish, that one. :P

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              • #8
                Re: Disney Princess in China:Snow White wins over Cinderella

                ORWEN: Well, us Cauldron girls had a good New Year's Eve--so far. I mean we managed to escape from the Horned King's dark dungeons in time to have a party in the marshes--where we had a big old cauldron set out over a fire. We served witches brew from Mid-night on. And, while we were drinking, we even talked about Hong Kong Disneyland and decided that--regardless of which Princess they like best over there--Sleeping Beauty is the real reighing queen since she's the only one with a castle to honor her presence.

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