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Hong Kong theme park outsmarts the mouse, LA Times, 6/30/07

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  • Hong Kong theme park outsmarts the mouse, LA Times, 6/30/07

    http://www.latimes.com/business/la-f...,4729042.story


    Meanwhile, over on Lantau Island, Hong Kong Disneyland opened its gates in September 2005, charging $45 on peak days, compared with Ocean Park's $24. Already criticized by many as being too small, Disneyland suffered a series of gaffes.

    During the 2006 Lunar New Year, chaos erupted when Disney employees started turning away people because of overcrowding. Television cameras filmed angry mobs outside, shouting matches with staff members and people hoisting children over the park's pointy fences to get in.

    Although Disney draws more guests than Ocean Park, it revealed late last year that it had failed to reach its attendance goal for the first year.

    "One of the challenges for Disney is they've got to learn how to connect to the community here and the mainland Chinese," John Ap, associate professor of tourism management at the Hong Kong Polytechnic University. "I don't think they're doing a very good job. Contrast that with Ocean Park, where their promotions are becoming more Chinese."

    Check out my Theme Park Photos at http://darkbeer.smugmug.com

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