It fits the theme. It sounds like Sorcerers of the Magic Kingdom without the technology. I wonder how you get the patches. Is it like Foursquare? Or do you get cardboard patches? A lot of info is missing, but I'm interested.
I am sure they will add a character meet and greet , and then Disney Parks will spin that into a Fabulous new addition to the park for 2013...and if they get any positive feedback they will use it as a reason to not build any new attractions or fix the existing ones. Cynical but true