Odd sponsorship continues... [Rock n Rollercoaster]

[yoyoflamingo]

http://www.orlandosentinel.com/business/orl-bk-disneyhanes1031007,0,7664320.story?coll=orl_tab03_layout

Is it because the launch makes you poo your pants?

[WDW Monorail]

Re: Odd sponsorship continues...

Free samples after each ride?

Or at least for anyone who soils themself...

[NeverNeverland]

Re: Odd sponsorship continues...

ha ha that's what I was thinking!

[sir clinksalot]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Look who we got our Hanes on now.

[yoyoflamingo]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Look who we got our Hanes on now.

Aerosmith?

[TheDisneyInquisitor]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

I think this is a great partnership. First of all, the merchandise will benefit greatly with a brand like Hanes behind it. And while it might sound a little silly to see "Rock 'n' Roller Coaster Starring Aerosmith Presented by Hanes," any sponsorship is better than no sponsorship at all. What this will likely mean is that more money will be put into that particular attraction (as it is not Disney now who will be footing the bill).

[DoppelV]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

I think this is a great partnership. First of all, the merchandise will benefit greatly with a brand like Hanes behind it. And while it might sound a little silly to see "Rock 'n' Roller Coaster Starring Aerosmith Presented by Hanes," any sponsorship is better than no sponsorship at all. What this will likely mean is that more money will be put into that particular attraction (as it is not Disney now who will be footing the bill).

I agree, I don't think there is anything wrong with the sponsorships. It will be interesting to see how Disney tries to tie in the new sponsor with the existing theme. Will they be subtle, or go all out?

[yoyoflamingo]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

I think this is a great partnership. First of all, the merchandise will benefit greatly with a brand like Hanes behind it. And while it might sound a little silly to see "Rock 'n' Roller Coaster Starring Aerosmith Presented by Hanes," any sponsorship is better than no sponsorship at all. What this will likely mean is that more money will be put into that particular attraction (as it is not Disney now who will be footing the bill).

What's interesting is that it's AFTER Disney did 2 fairly extensive refurbs on the attraction.

I'm not against sponsorships at all, but sometimes I question the choices that are made...

And I'm not 100% optimistic about Hanes quality T-shirts in the parks either. not much of a Hanes fan.

[TheDisneyInquisitor]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

I agree, I don't think there is anything wrong with the sponsorships. It will be interesting to see how Disney tries to tie in the new sponsor with the existing theme. Will they be subtle, or go all out?

My guess is that it won't be anything like Siemens sponsorship. It likely won't even fall under the Dinosaur-type sponsorship (ie, constant loop proclaiming the generous grant from the McDonalds corporation). I'm going to guess that it will be a Coca Cola/GMR type sponsorship (ie, a simple sign or two and the real advertising being the WDW merchandise itself). And I'd also place my guess that RnRC will feature the Champion brand sponsoring it instead of Hanes in general.

[Opus1guy]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Do any members of Aerosmith actually wear underwear?

[BigPigletFan]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

So instead of WDW on the tag we will see Hanes?

What will make the merch. stand apart from the ones you can currently buy at Walmart or Target with Disney characters on them? I like how they said:

The deal also allows Hanesbrands to co-label much of the clothing, as in "Disneyland Resort by Hanes."

"I would think it will help the perception of the consumer," said Global Crown Capital analyst Martin Pyykkonen. "As they walk into the store they are asking themselves, 'Oh, do I buy this T-shirt and it falls apart?' Having a name brand like Hanesbrands may help."

As if the Disney product made guests think it would fall apart after they spent $26 on a t-shirt. (Wasn't there a debate on this that Speedway started recently?)

Anyway.. as yoyo mentioned, it is interesting to see this get picked up after the refurbs but maybe that means something else in store.

[TheDisneyInquisitor]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

So instead of WDW on the tag we will see Hanes?

Well... as the text you quoted says, "The deal also allows Hanesbrands to co-label much of the clothing, as in 'Disneyland Resort by Hanes.'" So I would guess some tags will say "Walt Disney World" while others will say "Walt Disney World by Hanes."

[TDLFAN]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Well.. if this sponsorship means Hanes product being sold at the gift shop immediately after the ride... then I am OK with that. NOT!

I think they should as a huge Hanes jockey short in the back of every coaster. It'd be fun to see it jettison when the coaster breaks at the end of the ride, just like those parachutes pop opened behind those high speed race cars.

[Phonedave]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Well.. if this sponsorship means Hanes product being sold at the gift shop immediately after the ride... then I am OK with that. NOT!

I think they should as a huge Hanes jockey short in the back of every coaster. It'd be fun to see it jettison when the coaster breaks at the end of the ride, just like those parachutes pop opened behind those high speed race cars.

Now THAT I would like to see.

Serioulsy though, a sponsors a sponsor. The maketing company for Haynes says we need more exposure to the theme/amusement park demographic. they approach a number of venues. Dinsey had the right price/reputation/visibility and Hanes did not conflict with the Disney image. So money changes hands.

-dave

[SummerInFL]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Be careful everyone or we will start seeing those Amazon jock strap ads again.


On a serious note, I don't have a problem with sponsorship, I mean if we can deal with "Siemens" I think Hanes is child's play. IMHO

[BigPigletFan]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Well... as the text you quoted says, "The deal also allows Hanesbrands to co-label much of the clothing, as in 'Disneyland Resort by Hanes.'" So I would guess some tags will say "Walt Disney World" while others will say "Walt Disney World by Hanes."

Yes, I know I quoted it.. but I was trying to imply that it may make the park merch. more like the Disney licensed product elsewhere. That's all.

[MollyTrolly]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

To consumers, seeing a brand name on the merchandise may make that $26 t-shirt purchase a little easier to swallow because there is a sense of workmanship that went into the creation...its viewed as a quality brand, otherwise many feel they are paying $26 for just a t-shirt with a disney character sewn by a 5 year old boy in some random sweatshop. I can't speak to where Hanes manufactures their items, just saying my preception of them if better than a random manufacturer.

Not really seeing the connection to RRC, but the partnership makes sense, and I suppose they wanted their name on at least one attraction IN a park...and I can't think of a better alternative!

[tjcjr]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Walt Disney was the consumate advocate of sponsorship and Disney parks were built on corporate sponsorships starting with the introduction of Disneyland courtesy of ABC and continuing through the years with attraction sponsors such as Chicken of the Sea, Kodak, Mattel, Coke, Dole, United Airlines, Carnation, GM, HP ... and so on.

[Jerren]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Well... as the text you quoted says, "The deal also allows Hanesbrands to co-label much of the clothing, as in 'Disneyland Resort by Hanes.'" So I would guess some tags will say "Walt Disney World" while others will say "Walt Disney World by Hanes."

That or Disney will hire Cuba to do a comercial where he will run into the queue shouting "Hey Mickey! I'm wearing your underwear...."

[NeverNeverland]

Re: Odd sponsorship continues... [Rock n Rollercoaster]

Do people in Disney parks really not buy a shirt for the sole reason that it doesn't have "brand" on it? Is there research supporting that? Seems so hard to believe.