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  • GaGa & Polaroid reveal...

    GaGa & Polaroid finally revealed there project at CES in Las Vegas

    How Lady Gaga Designed Polaroid's Grey Label Camera Glasses [Pics]

    BY Austin Carrthis time last year, and at the Consumer Electronics

    Show on Thursday, we finally got to see the fruits of this unlikely collaboration.
    As part of a new suite of products called Grey Label, Gaga and Polaroid unveiled a digital camera with a throwback design and, most impressively, a set of camera sunglasses with two embedded 1.5" LCD displays. The glasses (pictured) act as a wearable camera, and can snap pictures, be pre-loaded with slideshows and video, and are meant to enable real-time photo sharing.

    To develop the products, Gaga worked closely with Polaroid and design firm Ammunition LLC, known for developing the popular Beats by Dr. Dre headphones. Here's how that collaboration played out.

    "She is fairly involved with the process," explains Robert Brunner, creative director of Ammunition, who says the pop star would brainstorm ideas, participate in meetings, and provide feedback on models and designs. "She takes it very personally--she really feels this stuff is a representation of her. She has ideas coming from her ethos and perspective. So how do we turn that into a strong viable product design?"

    Nothing is more Gaga-esque than the camera sunglasses, with their hyperbolic design and "almost goggle-ish" lens. The camera sits atop the bridge of your nose while the displays land just below your line of sight--yes, you can still see with the sunglasses on. "With the effect of the oversize lens, they look to the person on the otherside like your eyes," says Brunner. "That really came from Gaga--from her video for 'Poker Face,' with the glasses that say 'pop culture.' She wanted to build that into a product."
    The Next Generation of the Polaroid Instant Printing Experience, the GL10 Frees Digital Images, Placing Them In the Palm of Your Hand

    LAS VEGAS, Jan. 6, 2011 /PRNewswire/ -- Polaroid today announced that the billions of digital images trapped on hard drives and cell phones around the world can now experience the joy of Polaroid instant printing with the GL10 Instant Mobile Printer. The first product in Polaroid and Lady Gaga's new Polaroid Grey Label line, the GL10 features a small size, intuitive design and easy-to-use feature set that produces Polaroid Classic Border, full bleed and contemporary 3x4'' photos in less than one minute – making it a portable photo booth that allows you to bring Polaroid magic wherever you go.
    (Photo: )

    Designed by Polaroid and Lady Gaga as both a creative tool and fashion accessory, the GL10 gives your digital photos more power and emotion than a "like" button ever could. Bring it to a party. Pack it in your carry-on bag. Play with it in the office. No matter where you take it, the GL10 breathes new life into the digital images that shape our stories.

    "I love all the Polaroid Grey Label products but I'm the most excited about the printer," said Lady Gaga, Polaroid's Creative Director. "This product will revolutionize how we see photos. Your images will no longer die a death on your cell phone or digital camera."

    Marrying the convenience of today's digital images and the original Polaroid instant experience, the 15-ounce GL10 printer works from most mobile phones wirelessly via Bluetooth and from most digital cameras, Windows PCs and Macs via a USB cable and provides the classic Polaroid
    "With the GL10, there are no more excuses to hold digital images captive on mobile phones or just look at them on small, dim camera screens," said Polaroid's Scott W. Hardy, President. "The Polaroid Grey Label debut product merges Polaroid's rich 73-year history with Lady Gaga's mission of empowering the people of the world to unleash their creativity."

    Featuring elegant brushed metal and textured surfaces with leather accents, the simple, clean design and straight forward feature set of the GL10 makes instant photo printing effortless. Making it easy to instantly create, print and share on the go, the rechargeable battery of the GL10 prints up to 40 images.

    Polaroid is also introducing an exclusive and free Android app for fun, fast editing as well as adding borders and special Polaroid filters in order to enhance pictures prior to printing. Apps for the GL10 Instant Mobile Printer on other mobile platforms will be introduced throughout 2011.
    The GL10 Instant Mobile Printer will be available in May 2011 (US, $149.99 MSRP). ZINK 3x4'' paper will be available in May 2011 at a price to be announced.

    About Polaroid
    Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to instant photography. The Polaroid brand has been around for more than 70 years starting with polarized sunglasses which then evolved into instant film, camera and camera accessories, marking the beginning of the well recognized Polaroid Classic Border Logo. In recent years, the Polaroid brand has expanded into flat panel televisions, portable DVD players, digital photo frames, digital HD camcorders, waterproof digital cameras and more. People can expect to see new Polaroid products that will deliver the fun, instant gratification and value for which the brand has long stood.

    For more information, visit
    Polaroid, Polaroid & Pixel, Polaroid Grey Label, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

    About ZINK
    Last edited by JMora; 01-06-2011, 11:14 PM.

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