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  • News SeaWorld announces build your own interactive Cup

    REDUCE, REUSE, RECYCLE AND ... REFILL
    SEAWORLD DESIGNS NEW CONSERVATION-MINDED CUP TO INTERACT WITH COCA-COLA FREESTYLE

    Orlando, Fla., May 14, 2013
    In conjunction with SeaWorld Orlando's epic new attraction and ride Antarctica: Empire of the PenguinSeaWorld has created the Cup That Cares
    The new Cup That Cares engages guests in a personalized manner to reuse materials and reduce their carbon footprint. An RFID chip embedded in each Cup That Cares interacts with software at Coca-Cola Freestyle dispensers to calculate and tell guests how they are being more environmentally responsible by choosing to reuse.
    Plus, SeaWorld will donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world.
    HOW DOES IT WORK?
    Technology embedded in the Cup That Cares calculates the amount of CO2 each guest saves from entering the atmosphere when they choose to reuse the cup for refills at Coca-Cola Freestyle machines in Antarctica: Empire of the PenguinCup That Cares history. The message thanks the guest for choosing to reuse, tracks how many refills the Cup That Cares has been used for, and calculates the running total of CO2 the guest has saved from entering the atmosphere.
    Each refill with a reusable cup prevents the emission of approximately 27 grams of CO2.
    WHAT DOES IT LOOK LIKE:
    There are two options, both available exclusively in the new Antarctica: Empire of the Penguin attraction at SeaWorld Orlando:
    • Cup That Cares and his penguin family. Puck is the hero penguin character featured throughout the new realm,

    • Create A Cup That CaresShamu ice cream bars and SeaWorld shopping bags. The Create A Cup That Cares will be sold in theAntarctica gift shop, and includes a free first fill at the nearby Antarctica beverage stations. Create A Cup That Cares experience starts at $15.95 with the option to add accessory items.


    Refills throughout the park for both Cup That Cares options are $.99 each.
    PLUS -- NEW custom Coca-Cola flavor served up only at Antarctica
    The Cup That Cares concept was developed in partnership with the park's beverage partner Coca-Cola, whose Coca-Cola Freestyle dispensers offer guests more than 100 different beverage brands. Also only in Antarctica, Coca-Cola Freestyle will offer an all-new, vanilla-infused choice -- South Pole Chill.
    For more information, visit www.SeaWorldOrlando.com







    BIRDS OF A FEATHER CONSERVE TOGETHER

    These penguin cups may look cute and cuddly but they have a noble purpose: encourage guests to reuse materials and reduce their carbon footprint. With each purchase of its new Cup That Cares, SeaWorld will donate $1 to the SeaWorld & Busch Gardens Conservation Fund that helps animals around the world. Plus, technology embedded in each cup calculates the amount of CO2 each guest saves from the atmosphere when they choose to reuse the cup for refills at Coca-Cola Freestyle machines in SeaWorldAntarctica: Empire of the Penguin.
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  • #2
    Re: SeaWorld announces build your own interactive Cup

    Not only are they adorable but they help save our precious environment. Sign me up!

    Comment


    • #3
      Re: SeaWorld announces build your own interactive Cup

      They are fantastic. I will definatly get one when I go!
      The new Star Wars plot summery:

      Episode 7: Luke discovers that Darth Vader is not his father, and goes on a search for his real father

      Episode 8: Darth Vader is resurrected and goes on Jerry Springer, claiming he is Luke and Leia's father

      Episode 9: Princes Leia is not Luke's sister, making him furious (we all know why...).

      Comment

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