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Josten celebrates traditions in 'High School Musical 3: Senior year'


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  • Josten celebrates traditions in 'High School Musical 3: Senior year'

    Jostens Helps Celebrate
    Authentic Traditions in the
    Walt Disney Pictures Movie
    'High School Musical 3: Senior Year'

    Jostens helps celebrate authentic high school traditions in the Walt Disney Pictures movie, "High School Musical 3: Senior Year" Minneapolis, photo courtesy of Walt Disney Pictures. (PRNewsFoto/Jostens, Walt Disney Pictures)


    Student contest focused on the stories that capture high school traditions MINNEAPOLIS, Oct. 14 /PRNewswire/ -- Jostens today announced theJOSTENS(R) ROCK THE SCHOOL HIGH SCHOOL MUSICAL 3: SENIOR YEAR CONTEST to coincide with the opening of "High School Musical 3: SeniorYear," in theaters Oct. 24. The contest will be open to students 13 andover. Students will be invited to submit their stories and ideas that bestreflect the essence of Senior Year for a chance to win customized highschool products featured in the film, created by Jostens for the film'scharacters. Contest details are available at

    America's favorite high school seniors from "High School Musical 3:Senior Year" celebrate their final year of high school in authentic styleas a result of the relationship between the movie and school traditionexpert, Jostens. Many "High School Musical 3: Senior Year" characters sportcustom-designed high school class rings created specifically for the filmat Jostens' Denton, Texas, jewelry facility. The characters receive theirEast High diplomas in Wildcat red graduation regalia, all courtesy ofJostens. HSM3 students also celebrate and share their most memorable highschool stories on the big screen with the help of East High yearbooksdesigned and produced at Jostens' Topeka, Kansas, yearbook facility.

    "Our mission is to help schools achieve their mission, and thatincludes promoting the importance of graduation, building great schoolcommunities, and capturing once-in-a-lifetime high school moments so theycan be celebrated and shared for a lifetime," said Kim Noonan, vicepresident, Marketing, Jostens. "We were thrilled to work with the producersof HSM3 and honored to have this opportunity to continue reinforcing thetimeless significance of high school traditions."

    The Jostens' team delivered one-of-a-kind products customized to meetthe specifications required to create an authentic high school setting forthe movie. Jostens' jewelry design experts created custom ring side panels on more than 100 rings provided to the film, showcasing the authentic East High Wildcat mascot, colors and basketball team's State Championship. Eachring was personalized with the name of the character, school and mascot.

    "High School Musical 3: Senior Year' is all about celebrating high school and the stories that surround senior year," said Noonan. "Senior year is an important milestone for young adults and their families and helping Walt Disney Pictures bring the traditions to life on screen in an authentic manner really reinforces the importance of celebrating high school achievement."

    Jostens' Graduation Regalia team at the Laurens, South Carolina,facility met the fabric specifications of filmmakers in order to achieve the best color and sound reproduction for the film and also created customstoles to facilitate a special scene. Custom East High diplomas werecreated by Jostens in Shelbyville, Tennessee. Representatives from Jostens helped create an authentic East High yearbook staff room using Jostens' yearbook tools and materials along with other marketing materials to help decorate the rest of the school.
    PR Newswire - news distribution, targeting and monitoring
    Last edited by ALIASd; 10-15-2008, 10:17 AM.
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