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3-D Movie Growth Flattened by Recession


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  • 3-D Movie Growth Flattened by Recession

    3D movie releases such as "Coraline" and the upcoming "Monsters Vs. Aliens" and "Jonas Brothers: The 3D Concert Experience" are proving to be immensely popular, but the cost of equipping theaters to meet audience demand in a faltering economy is paradoxically presenting a challenge to the movie industry.

    Recession blurs outlook for 3-D movie expansion

    By Alex Dobuzinskis

    LOS ANGELES (Reuters) - Hollywood is turning to 3-D movies more than at any time since the 1950s to boost ticket sales, but the recession has created a distribution logjam that has blurred the current box office outlook for 3-D.

    This Friday, Walt Disney Co will release its new "Jonas Brothers: The 3D Concert Experience" in theatres equipped for 3-D. But that means Focus Features' "Coraline," which has been a 3-D hit, must cut its 3-D presence to some 300 screens, probably before it has played to all potential fans.

    "It's a statement about how the industry is just so behind an opportunity to make more money, at a time that we've been told constantly the economy is bad. It's ridiculous," said Jack Foley, president of distribution for Focus, a division of General Electric Co's NBC Universal media wing.
    Source: Recession blurs outlook for 3-D movie expansion | Entertainment | Reuters
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  • #2
    Re: 3-D Movie Growth Flattened by Recession

    Saw Bolt in 3D. The 3D was fantastic, totally enhanced the experience. If it's done right, 3D really works, and from now on I'll go out of my way to see a movie in 3D instead of regular format.
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