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ESPN Mobile, Time for a Rebound - MiceChat News

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  • ESPN Mobile, Time for a Rebound - MiceChat News

    ESPN Mobile, Time for a Rebound
    Feb 8, 2:50 pm (PT)
    MiceChat News
    by Dustysage

    When Disney shut down its start up ESPN Mobile service last year, it sent shudders through the Wireless Industry. It had been hoped that Disney's re-branded Sprint service would usher in a new age of target marketed cellular products. However, after nearly $150,000,000 in mobile investments and much lower than expected subscriber adoption rates, ESPN Mobile was shuddered suddenly late last year.

    In a bit of a reversal, Disney has now partnered with Verizon (a Sprint rival) to help relaunch its ESPN Mobile services. However, this time around, Disney will simply provide the content to Verizon over its $15 a month Vcast service rather than branding an entire phone network to the ESPN name. Disney will focus on what it does best - Content - And leave the running and billing of the cellular service to Verizon.

    Disney continues to operate a cellular services targeted toward families with young children called Disney Mobile, which remains on the Sprint network.

    For more information about Disney Mobile, visit http://disneymobile.go.com/disneymobile/home.do

    To add ESPN content to your Verizon Wireless service, you may visit http://estore.vzwshop.com/espn/ (Information also available at Best Buy stores everywhere)

    - Dustysage in the MiceChat News Room
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    Mobile ESPN to relaunch through Verizon - Yahoo.com

    Story at: http://news.yahoo.com/s/ap/20070208/...g8JwmxmhBI2ocA

    Growing older is manditory
    Growing up is however, optional

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