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ESPN Mobile, Time for a Rebound - MiceChat News


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  • ESPN Mobile, Time for a Rebound - MiceChat News

    ESPN Mobile, Time for a Rebound
    Feb 8, 2:50 pm (PT)
    MiceChat News
    by Dustysage

    When Disney shut down its start up ESPN Mobile service last year, it sent shudders through the Wireless Industry. It had been hoped that Disney's re-branded Sprint service would usher in a new age of target marketed cellular products. However, after nearly $150,000,000 in mobile investments and much lower than expected subscriber adoption rates, ESPN Mobile was shuddered suddenly late last year.

    In a bit of a reversal, Disney has now partnered with Verizon (a Sprint rival) to help relaunch its ESPN Mobile services. However, this time around, Disney will simply provide the content to Verizon over its $15 a month Vcast service rather than branding an entire phone network to the ESPN name. Disney will focus on what it does best - Content - And leave the running and billing of the cellular service to Verizon.

    Disney continues to operate a cellular services targeted toward families with young children called Disney Mobile, which remains on the Sprint network.

    For more information about Disney Mobile, visit

    To add ESPN content to your Verizon Wireless service, you may visit (Information also available at Best Buy stores everywhere)

    - Dustysage in the MiceChat News Room
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    Mobile ESPN to relaunch through Verizon -

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