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Disney Retail To Post Record Sales


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  • Disney Retail To Post Record Sales

    Disney Consumer Products Poised for Record Growth at Retail

    Fiscal Sales Of Licensed Disney Merchandise Expected To Cross $30 Billion; Tween Franchises Expected To Break $2 Billion Mark

    Licensing International Expo 2008

    NEW YORK--(BUSINESS WIRE)--Retail sales of licensed Disney merchandise by Disney and its licensees are currently on track to exceed $30 Billion in global retail sales in fiscal 2008 (FY08), a record for Disney products, which in 2007 more than doubled retail sales from $13 billion to $27 billion in just five years; it was announced today by Disney Consumer Products (DCP) Chairman Andy Mooney at the International Licensing Expo in New York City. School Musical, evergreens like Disney PrincessCars and Disney FairiesDisney Tween Franchises Expected To Reach $2.7 Billion MarkHigh School Musical and Hannah Montana respectively in FY08. Both franchises boast unique merchandise programs at leading mass retailers around the world. With the upcoming theatrical release of High School Musical 3: Senior Year, a fourth title in development, and Hannah Montana: The Movie Camp Rock and JONAS (starring Jonas Brothers)are expected to further licensing opportunities in this coveted demographic segment.
    The Fairy Tale Continues for Disney Girls FranchisesDisney Princess and Disney FairiesSleeping Beauty this fall and the theatrical release of Walt Disney Studios The Princess and the Frog in 2009, to RapunzelThe Bear and the Bow in 2011. An enhanced Web site will soon immerse girls in new interactive fairytale experiences.
    The Disney Fairies franchise will take flight with four Disney Video Premiere releases beginning with Tinker Bell this fall under the helm of chief creative officer, John Lasseter, and Walt Disney Toon Studios and one in each of the following three years. The popularity of this franchise continues to explode with more than 385 books published worldwide and nearly 6 million unique fairy avatars created at Later this year, Disney Fairies virtual world, Pixie Hollow (, will launch and enable girls to make their fairy avatars fly and interact with other fairy friends online. The excitement will continue with the first Disney Fairies Nintendo DS title releasing this fall, Disney Fairies: Tinker Bell.
    Cars has become among the fastest growing franchises on track to generate a projected $2.5 billion in global retail sales of licensed merchandise in FY08 or $5 billion in sales since its box office debut. The theatrical release of Cars 2Preschool Franchises Primed for Growth
    DCP will continue to grow the preschool category with new product lines inspired by the adventures of Little Einsteins, the imagination of Mickey Mouse Clubhouse, the problem-solving skills of Handy Manny and the friendships made in My Friends Tigger & Pooh. Backed by the tremendous success of these Disney Channel hit preschool shows on Playhouse Disney, DCP will leverage its recent Disney Stores acquisition to further expand its connection with parents and kids alike.
    About Disney Consumer, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit

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