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Kermit the Frog goes on 'tour' in Disney campaign - ABC News 09/27/05

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  • Kermit the Frog goes on 'tour' in Disney campaign - ABC News 09/27/05

    Article from ABC News - September 27, 2005
    Kermit the Frog goes on 'tour' in Disney campaign

    LOS ANGELES (Reuters) - Kermit the Frog, perhaps the world's most famous amphibian, will embark on a worldwide "tour" next month to celebrate his 50 years in show business and re-launch the Muppets franchise as part of the Walt Disney Co., it was announced on Tuesday.

    The green, fuzzy puppet character, who got his start in 1955 on the local Washington, D.C., television program, "Sam and Friends," was scheduled to appear on the Disney-owned ABC network's "Good Morning America" to kick off the promotion.

    His first stop will be the small, west Texas town of Kermit on October 14, followed by visits to 50 destinations around the globe over the next 15 months, including the Statue of Liberty in New York, the Eiffel Tower in Paris, the Great Wall of China and even a Frog Leg Festival in Fellsmere, Florida.

    The launch of Kermit's 50th anniversary tour coincides with several events aimed at drawing new attention to the Muppets brand, which was created by the late Jim Henson and acquired by Disney in April 2004.

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